Author: fhai

  • How to give useful feedback to rejected candidates

    How to give useful feedback to rejected candidates

    Yes, you can give useful feedback to rejected candidates, and for people who reached the interview stage it is worth doing. Keep it short, tie it to the written requirements, avoid anything about personal traits, and send it fast. This guide explains when to give feedback, how to word it, what to avoid and how to set a policy your team can follow.

    Key takeaways

    • Give feedback to everyone you interviewed, if you can. Give a short, kind reply to everyone else.
    • Base it on the written requirements and the evidence you saw. Two or three points are enough.
    • Never mention protected traits or guesses about personality. Do not compare candidates by name.
    • Keep an eye on privacy: share only the candidate own information.
    • Use templates, then personalise them. Log what you sent.

    Why feedback matters

    A rejection with no reason leaves a person guessing. They may think the process was unfair or that they have no chance elsewhere. Useful feedback shows respect, helps people improve, and builds your employer reputation. Candidates talk to each other, and people who are treated well often apply again or refer others. Our candidate experience checklist and guide to avoiding ghosting cover the wider picture.

    Feedback also helps you. Writing a reason forces you to check that your decision links to the requirements. If you cannot write a clear reason, the decision may not be sound.

    Who should get feedback

    Stage reachedWhat to sendWhy
    Applied, not shortlistedA kind, clear message that the application was not taken forwardClosure saves time and respect
    Screening callA short message, with one specific point if you canThey spent time with you
    First interviewTwo or three points tied to the requirementsThey prepared and gave their time
    Final interviewA call from the recruiter or manager with specific feedbackHigh effort and high hope
    Declined offerA thank you and a question about why, for your own learningUseful data for you

    For high volume roles, individual feedback to every applicant is not realistic. Use clear, kind templates, and offer more detail to those who reach interview. See screening at volume for a practical way to manage the numbers.

    What good feedback looks like

    Good feedback is specific, kind and brief. It links to the requirements the candidate saw in the ad. It gives the person something they can use.

    Weak feedbackBetter feedback
    We went with someone stronger.We chose a candidate with more recent experience managing a team of five or more, which was a key requirement.
    You were not a culture fit.Your answers on working with stakeholders did not give examples of agreeing a plan with people who disagreed, which we looked for.
    You lack experience.The role needed hands-on use of the reporting tool, and your examples focused on other tools.
    We had many strong candidates.Several candidates met all the requirements. The final choice came down to experience with supplier contracts.
    x

    How to write it: a five-step method

    1. Open the scorecard. Look at the scores and notes for each requirement.
    2. Pick the one or two requirements where the gap was clearest, and one strength if there was one.
    3. Write each point as a fact, not a judgment: what you saw or heard, and what the role needed.
    4. Check against the rules in the next section. Remove anything risky.
    5. Send or say it, within a few working days of the decision, and log it.

    The scorecard is the basis. If you use an interview scorecard, feedback is easy. If you have only memories, it is hard and risky. Notes taken during the interview, as in how to take interview notes, make it much easier.

    What to avoid

    • Any mention of age, sex, race, religion, disability, health, family, pregnancy or any other protected trait, even in praise.
    • Guesses about personality or motives, such as “you seemed nervous”.
    • Comparisons with named people or with other candidates.
    • Promises about future roles you cannot keep.
    • Sharing the notes or scores of other people.
    • Anything you would not be happy to see quoted later.
    • Off the cuff comments on the phone that are not in your records.

    Feedback can be requested by the candidate in some places under data access rules. In the UK and EU, a person can ask for a copy of their personal data, which may include interview notes. In some US states, rules also apply. Write notes that are factual and job-related so they are fair to read. The ICO guidance on recruitment and selection and our GDPR guide for job applicants explain more.

    Scripts you can adapt

    Short message after application

    “Thank you for applying for the role of X. We reviewed all applications against the requirements in the ad. We will not take your application further this time. We wish you well in your search, and we welcome applications for other roles that fit your skills.”

    After a first interview

    “Thank you for the time you gave us for the interview. We have decided to take other candidates forward. The role needed strong experience in [requirement], and in the interview we heard more about [other area]. You explained [strength] clearly. We wish you well, and you are welcome to apply for future roles.”

    Phone call after a final interview

    “Thank you for coming through every stage. I wanted to call you myself. We chose another candidate for this role. The deciding factor was [requirement]. A strength we noted was [strength]. If it helps, I am happy to answer one or two questions.”

    When a candidate asks for more detail

    “Thank you for asking. I can share the main points from our notes against the requirements. I cannot discuss other candidates or share their details. The main points are: [point one], [point two].”

    How to handle a pushback

    Sometimes a candidate disagrees or asks for the decision to be reviewed. Stay calm and polite. Thank them, restate the facts you used, and say what you can and cannot discuss. If they raise a claim of unfair treatment or discrimination, do not argue. Record it, tell your HR lead or adviser at once, and follow your complaints process. Never delete the notes.

    A policy your team can follow

    ItemPolicy wording to adapt
    Who gets feedbackAll interviewed candidates receive a message with specific points. Others receive a standard reply.
    Who gives itThe recruiter, with the hiring manager input. Hiring managers do not give informal feedback by phone.
    TimingWithin three working days of the decision.
    ContentTwo or three points tied to the written requirements. No protected traits. No comparisons.
    RecordsCopies of messages are saved with the candidate file.
    QuestionsRequests for more detail go to the recruiter, who checks with HR if needed.

    Training hiring managers

    Hiring managers often want to help by giving frank comments. Without training, this is where risk enters. Give them a one-page guide, a few sample sentences and a clear rule: send feedback through the recruiter. Our guide for managers on fast interview feedback shows the same approach from their side.

    Measuring whether it works

    • Candidate survey scores after the process.
    • Share of candidates who reapply or refer others.
    • Time between decision and message sent.
    • Number of complaints or challenges about the process.
    • Offer acceptance rate for finalists you contacted quickly.

    Track these in your hiring dashboard, review each quarter, and adjust your templates.

    Worked example (fictional)

    A recruiter at a logistics company closes a role for a planning assistant. Twelve candidates were interviewed. Using the scorecards, she writes feedback for each in three sentences: one strength, one gap related to a requirement, and a kind close. For the two final candidates, she calls. One candidate asks whether the decision was about age. The recruiter replies that the decision was based on the written requirements, says she will note the question, and informs HR. HR reviews the scorecards, finds them consistent, and replies in writing. The records are complete, and the candidate sees that the process was careful.

    Feedback by country: what to keep in mind

    United States

    Employers must not discriminate on protected grounds at any stage of hiring. The EEOC lists the practices that are prohibited. Keep feedback limited to job-related facts. Keep interview notes and related records for the period the rules require, and ask your adviser about your state, as some states add rules about records and about requests from applicants.

    United Kingdom

    The Equality Act protects applicants from discrimination, and the UK GDPR gives people the right to ask for their personal data. Feedback and notes can form part of that data. Acas offers practical guidance on recruitment at acas.org.uk/recruitment. Write every note as if the candidate may read it.

    European Union

    GDPR applies to candidate data, including the right of access, and national equal treatment laws apply to the process. Local rules on how long you can keep data and how you must inform candidates vary. Our applicant privacy notice template can help you tell candidates what you do with their data.

    What to do when you cannot give detail

    Sometimes you have little to say. The candidate was fine, but another was a better match on one point. In that case, say so honestly. A short, truthful message is better than invented detail. If you have no notes at all, treat that as a signal to fix your process: add scorecards and note taking for the next round.

    Candidates who ask for tips, not feedback

    Some candidates ask how to do better. You can give general advice that applies to any application, such as: use the exact wording of the requirements, give an example with scope and result, and keep answers focused. Do not give advice that implies you know their personal circumstances. If they ask about a trait you cannot discuss, say that your decision was based only on the written requirements.

    A feedback quality checklist

    • Does each point link to a requirement in the ad?
    • Is each point a fact, not a guess?
    • Is the message under 150 words?
    • Does it avoid protected traits and other candidates?
    • Is the tone kind and clear?
    • Has someone else read it if the case is sensitive?
    • Is a copy saved in the candidate file?

    Using feedback to improve your own process

    Feedback works in both directions. Each time you write a rejection reason, note which requirement caused the gap. If many strong candidates miss the same requirement, the requirement may be unclear, too narrow or wrongly placed. If candidates fail at the same interview question, check whether the question is fair. If several people tell you the process was slow, look at your timeline. Review these notes once a quarter with your hiring managers and update the ad, the questions and the scorecard.

    Ask a few candidates, including those you rejected, for brief feedback on your process. Keep the survey short, offer anonymity and use the answers to improve. Share what you changed, so the effort shows. Over time, you will see fewer complaints, more referrals and a stronger reputation among the people you want to hire in the future.

    Frequently asked questions

    Is it risky to give feedback?

    It can be if it is vague or personal. Short, factual points tied to the written requirements are usually safe and helpful. Ask your HR lead or adviser for a policy.

    Do I have to give feedback?

    Usually not by law, but some places give candidates rights to see their data. Check local rules. Giving feedback to interviewed candidates is good practice.

    What if I used an automated tool in screening?

    Be ready to explain the criteria and that a person made the decision. Check rules such as GDPR Article 22 and local laws on automated tools.

    Should I give feedback to every applicant?

    For high volume roles, send a clear, kind standard message to all, and offer detail to those who were interviewed.

    Related guides

    This is general information, not legal advice.

  • What to look for on a resume or CV: a manager guide

    What to look for on a resume or CV: a manager guide

    Read a resume or CV against your written must-haves, not against a general impression. For each must-have, look for evidence: a task, a result, a tool, a qualification, a period of time. Note questions to ask at interview, and score every candidate the same way. This guide shows what to look for, what to ignore and how to avoid common traps.

    Key takeaways

    • Start from your must-haves. Without them, you will judge by style and instinct.
    • Look for evidence, not labels. “Led a team” is a label. “Led a team of four to deliver X by Y” is evidence.
    • Judge the quality of examples: scope, role, result, and how recent.
    • Treat gaps, job changes and unusual paths as questions to ask, not as faults.
    • Ignore signs that do not predict work: name, photo, age, address, school prestige, and font.

    Before you open the first resume or CV

    Decide what you are looking for. Write the must-haves and the nice-to-haves, as explained in must-haves vs nice-to-haves and how to write checkable job requirements. A good must-have can be checked on a document. “Has used a spreadsheet to build a monthly report” can be checked. “Passionate about data” cannot.

    Set up a simple sheet: one row per candidate, one column per must-have, and a column for notes and interview questions. If you also work with a recruiter, share the sheet. For volume, see how to screen applications quickly.

    Step 1: match each must-have to evidence

    Go through the document with one must-have at a time. Highlight the text that supports it, and write a short note. If you cannot find evidence, mark it as not shown. This is different from not met: the person may have the skill but not have written it down. You can ask at the interview or in a short screening call.

    Must-haveEvidence to look forNote
    Managed a budgetA budget amount or scope, what it covered, any resultAsk about the largest item
    Used a specific toolTool name, what it was used for, how oftenAsk for a task example
    Worked with customersRole, type of customers, volume, outcomeAsk about a hard case
    Held a licence or qualificationName, issuing body, statusCheck the original if it is a legal need
    Led or trained othersNumber of people, outcomeAsk how they handled a problem

    Our guide on screening resumes with must-haves and evidence goes deeper on this step, and shows how FastHire is designed to place each requirement next to the exact passage that supports it, so you see the evidence at once. FastHire is coming soon, and people make every decision.

    x

    Step 2: judge the quality of the evidence

    Not all evidence has equal weight. Ask four questions about each example.

    • Scope: how big was the task, team, budget or customer base?
    • Role: did the person do it, lead it or only help?
    • Result: what changed because of the work? Is there a measure?
    • Recency: when did they do it, and are the tools or rules still the same?

    A short, concrete example beats a long, vague one. “Cut the time to close the month from six days to four by changing the order of tasks” says more than “improved processes”. Be careful, though: people who are not used to writing about themselves may under-describe their work. Ask a question before you reject.

    Step 3: read for patterns, not single lines

    Look at the whole document. Does the person show steady growth in responsibility? Do they learn new tools? Do they stay long enough to see results of their work? These are useful signals, but they are not rules. A person who moved often may have worked on contracts. A person who stayed long may have had many roles inside one company.

    Signs that are worth a question

    • A skill is listed but no job mentions using it.
    • A title is senior but the described tasks are junior, or the reverse.
    • Dates that do not add up.
    • A big claim with no scope.
    • Very generic text that could fit any job.

    Each of these is a prompt for a question, not proof of a problem. Use a short screening call or interview question to check.

    What not to read into a resume or CV

    Some features feel important but do not predict work, and some can cause unfair treatment. Set them aside.

    FeatureWhy to set it aside
    Name, photo, addressCan reveal sex, ethnicity, age or background, and are not job-related
    Age or graduation yearAge discrimination law can apply
    Marital status, childrenNot job-related, and can lead to unfair assumptions
    Gaps in work historyCommon and often for good reasons. Ask about them neutrally if it matters, or not at all
    School name or brandWeak link to ability, and can favour people with more money or connections
    Design, fonts, layoutTell you about the writer tools, not the work
    Spelling errorsMatter only if accuracy in writing is a real requirement. Consider the writer first language and any disability such as dyslexia

    The law differs by country, but the principle is shared. In the US, the EEOC lists prohibited practices. In the UK, see GOV.UK employing people and the Equality Act guidance. In the EU, see the equal treatment guide. For ideas on reducing bias in the screening step, read how to reduce bias in resume screening.

    Step 4: prepare interview questions from what you saw

    The resume or CV is a list of claims. The interview tests them. For each finalist, write two or three questions that come from the document.

    • “You list a budget of X. What did it cover, and what was your part?”
    • “The role description mentions a tool. Show me how you used it in one real task.”
    • “There is a gap between these two jobs. Is there anything you want to tell me about that period?” Ask only if the gap matters for the job, and only in a neutral way.

    Then use a structured interview, as in how to run structured interviews, so each person answers the same core questions.

    Step 5: score and compare

    Use a simple scale, such as zero for no evidence, one for weak, two for clear and three for strong. Score each must-have, add notes, and set a threshold for moving to the next stage. Keep the scale the same for all candidates. Where possible, ask a second person to score a sample, and compare. If your scores differ widely, talk about why and adjust the criteria.

    ScoreMeaningExample
    0No evidence on the documentNo mention of the tool
    1Weak or vagueLists the tool with no detail
    2Clear evidenceUsed the tool for a named task
    3Strong evidenceUsed the tool for a task with scope and a result

    Do not add up scores blindly. The total is a guide. Look at must-haves one by one, and discuss close cases. People decide, not the sheet.

    Using tools and AI for screening

    If a tool helps you read resumes or CVs, keep a person in charge. Check what the tool does, what data it uses, and whether it can explain its output. Some places have rules for automated hiring tools, such as New York City Local Law 144 and GDPR Article 22. FastHire is coming soon and is designed to show evidence, not to rank or reject people.

    A one-page checklist

    • Must-haves and nice-to-haves are written before screening.
    • One sheet is used for all candidates.
    • Evidence is noted for every must-have, with its source on the document.
    • Questions are noted for each gap or unclear claim.
    • Name, photo, age and similar details are set aside.
    • A second person checks a sample of scores.
    • Reasons for each decision are written in terms of the requirements.

    Common mistakes

    • Reading for style, so good writers win over good workers.
    • Rejecting on one weak line when the rest is strong.
    • Over-valuing brand-name employers and schools.
    • Changing the criteria after you see the candidates.
    • Making a decision in the first 10 seconds and then looking for reasons.
    • Keeping no record of why you rejected a person.

    Worked example (fictional)

    A hiring manager needs an operations coordinator. The must-haves are: schedules for a team of ten, uses a spreadsheet for weekly reports, and deals with suppliers. Candidate A writes “excellent organiser” and lists two job titles. Candidate B writes “planned weekly rotas for nine staff, built a stock report in a spreadsheet each Friday, and agreed delivery dates with four suppliers”. The manager scores A at one on each, because no evidence is shown, and B at two or three. She still invites A to a short call, because the document might hide good experience. In the call, A gives clear examples, and moves on. The sheet shows how each decision was reached.

    Reading resumes or CVs for different kinds of role

    Early career candidates

    People with little work history show their skills through study projects, volunteering, part-time work and personal projects. Look for the same evidence: what they did, how big it was, and what resulted. Do not penalise a lack of years of experience if the must-haves do not require it.

    Career changers

    A person moving from another field may have strong transferable skills, such as planning, writing, handling customers or analysing data. Map each must-have to the closest example, even if the job title differs. Ask how they learned the missing parts and how fast they can close the gap.

    Senior candidates

    For senior roles, look for scope, decisions and results over time. Ask about the biggest decision and what they would change. Be wary of credit for team results without a clear description of the personal role.

    Technical roles

    A list of tools tells you little by itself. Look for what was built or fixed, with what constraints, and for whom. A short work sample can check the skill more fairly than a long list of keywords. See work sample tests.

    How to handle documents in different formats and countries

    Resume and CV formats differ by country. In the US, a resume is usually one or two pages and leaves out personal details. In the UK and much of Europe, a CV can be longer and may include more background. In some countries, photos and dates of birth are common on a CV, even though they are not job-related. Treat them in the same way: set them aside. If you receive a document from another country, adjust your expectations on format, and focus on content.

    Make it easy for all candidates to apply. If someone cannot send a standard document, offer another route. Our guide to accessible job applications gives ideas.

    Keeping records of your screening

    Keep your sheet, your notes and the reasons for each decision. If a candidate asks why they were not selected, or if a regulator asks about your process, you can show that you used job-related criteria. Keep the records for the period that applies in your country, then delete them. The article on how long to keep rejected applicant data explains this in more detail.

    Frequently asked questions

    How long should I spend on each resume or CV?

    Enough to check each must-have against the evidence. With a clear sheet, this can take a few minutes. Longer reading is for finalists.

    Should I reject a resume or CV with spelling mistakes?

    Only if accurate writing is a real requirement of the job. Even then, consider that the person may write in a second language or have a condition such as dyslexia.

    How should I treat a gap in employment?

    Do not assume the worst. Ask a neutral question only if the dates matter for the job. Many people have gaps for care, study, health, redundancy or travel.

    Is it fair to use a score?

    Yes, if the criteria are job-related, applied equally and checked. A score supports a decision made by people. It does not replace it.

    Related guides

    This is general information, not legal advice.

  • How to write a 30-60-90 day plan for a new hire

    How to write a 30-60-90 day plan for a new hire

    A 30-60-90 day plan sets out what a new hire will learn, do and own in their first three months. Write it before day one, share it on the first day, and review it at each stage. It should have a few clear goals for each period, a way to check progress, and room for change. This guide gives you a template and examples.

    Key takeaways

    • Keep it short: three to five goals for each 30 day period, each one something you can see.
    • Days 1-30: learn. Days 31-60: contribute. Days 61-90: own a defined area.
    • Write goals as outcomes, not activities. “Complete training” is weak. “Handle five customer cases alone, with a quality check” is stronger.
    • Review in a one-to-one at day 30, 60 and 90. Ask the new hire what they need.
    • Treat the plan as a guide. Update it when the work or the person shows a better path.

    What a 30-60-90 day plan is for

    New hires often do not know what good looks like. A plan answers that question. It also helps you: it forces you to decide what matters before the person arrives. A plan lowers the chance of mixed messages and gives both sides a shared view of progress.

    The plan does not replace the first 30 days onboarding, which covers paperwork, access and welcome tasks. The plan adds work goals on top. If your company runs a probation period, the plan is a natural base for the reviews described in how probation periods work.

    Step 1: start from the role brief

    Take the main outcomes from your role brief. What results should the person deliver in the first year? Work backwards: what must they have learned and done by day 90 to be on track? Then split the path into three stages.

    Step 2: set the goals for each stage

    Days 1 to 30: learn

    The first month is about orientation. The person meets the team, learns the tools, understands the customers and the goals, and does small tasks with support. Goals should be about learning and early practice.

    • Meet each member of the team and key partners, with a note of what each does.
    • Learn the main tools and complete the access and safety steps.
    • Shadow or review the main processes, and write a short summary in your own words.
    • Complete a small first task with feedback.
    • Agree how you and the manager will work together: how often to meet, how to ask for help.

    Days 31 to 60: contribute

    In the second month, the person starts to own small pieces of work. They need less guidance on routine tasks and more feedback on quality. Goals shift from learning to doing.

    • Complete a defined set of tasks alone, with a quality check.
    • Take part in team meetings and share one idea or question each week.
    • Find one process problem and suggest a fix.
    • Build a working relationship with one partner outside the team.
    • Show progress against a simple measure, such as tasks done on time.

    Days 61 to 90: own

    In the third month, the person runs a defined area from start to finish. They deliver results, show judgment and begin to help others.

    • Own a project or area with clear results and a date.
    • Present results to the team or manager.
    • Make one improvement and measure its effect.
    • Write a short plan for months four to six.
    • Give feedback on onboarding so the next hire has a better start.
    x

    Step 3: make each goal clear and checkable

    A good goal passes four tests. It is specific. You can see whether it was met. It is within the person control. It has a date. Compare these examples.

    Weak goalBetter goal
    Learn the CRM.By day 20, log and update ten customer records in the CRM with no errors found in a manager check.
    Be proactive.By day 60, bring two ideas to the team meeting, with a note of the expected effect.
    Improve communication.By day 45, send a weekly status update by Friday noon, and ask for feedback at day 60.
    Take ownership.By day 90, run the monthly report from start to finish, with delivery on the agreed date.

    Step 4: add support, not only goals

    A plan with goals but no support is a test, not a plan. For each stage, say what help the person will get: training, a buddy, a regular meeting, access to data, time away from other work. Ask what else they need.

    SupportWhoWhen
    Welcome and tool accessManager and ITBefore day one
    Buddy for questionsA teammateFirst 60 days
    Weekly one-to-oneManagerEvery week
    Skills trainingManager or learning leadAs planned in the first month
    Feedback on first outputsManagerWithin 2 working days

    Step 5: schedule the reviews

    Book the reviews before day one. A 45 minute meeting at day 30, 60 and 90 works for most roles. Use the same questions each time so the new hire can prepare.

    1. What went well in the last 30 days?
    2. What was harder than expected?
    3. Which goals did you meet, and which not? What got in the way?
    4. What help do you need from me?
    5. Should we change any goals for the next stage?

    Take notes and share them. Notes protect both sides and make the final review simple. If the plan feeds a probation decision, keep the same notes for everyone in the same role.

    Template you can copy

    SectionDay 1-30 (Learn)Day 31-60 (Contribute)Day 61-90 (Own)
    Goals (3-5 each)
    How we will check
    Support and training
    Review date and notes

    Examples for three roles (fictional)

    Customer support agent

    • Day 30: complete product training, handle common tickets with a buddy check, learn the escalation rules.
    • Day 60: handle the full range of standard tickets alone, with a quality check on a sample.
    • Day 90: lead one improvement, such as a new reply template, and show its effect.

    Marketing coordinator

    • Day 30: learn the brand guide and tools, edit and publish two posts with review.
    • Day 60: plan and run a monthly email, report results.
    • Day 90: own the content calendar for one channel and suggest next quarter themes.

    Junior accountant

    • Day 30: learn the system and close routine, post entries under review.
    • Day 60: complete reconciliations for assigned accounts with a manager check.
    • Day 90: run a month-end task area alone and document the steps.

    Adjusting for different roles and levels

    Senior people need less time to learn tools but more time to understand context and people. Start them with listening: meet stakeholders, review past decisions, and learn the history. Their day 90 goal might be a plan for the year, with early wins already delivered. Junior people need more practice and feedback. Their goals should focus on skills and quality.

    For remote or hybrid people, add goals for connection: virtual coffees with colleagues, clear rules for response times, and regular video one-to-ones. Make sure equipment and access arrive before day one. For people with a disability or health need, agree adjustments early, and see reasonable adjustments in interviews for the thinking that also applies at work.

    Fairness, privacy and legal points

    • Use the same plan structure for everyone in the same role, so reviews are consistent.
    • Keep notes factual and related to the work. Do not record health, family or other private matters unless needed and allowed.
    • Treat the plan as personal data. Store it securely and limit access.
    • If the plan is part of a probation process, follow the rules in your country. See the UK employer overview on GOV.UK and the US SBA guide to hiring.

    Common mistakes

    • Too many goals. Five per stage is the practical limit.
    • Goals that depend on others, with no support.
    • No review dates, so the plan fades after week two.
    • Setting day 90 goals that need a year of experience.
    • Never updating the plan, even when priorities change.
    • Using the plan only to find fault, not to help.

    Worked example of a review conversation (fictional)

    At day 60, a manager and a new analyst meet. The analyst met two of three goals. The report goal slipped because the data was late, not because of the work. The manager asks what would help, and the analyst asks for earlier access to the data feed. The manager agrees to arrange it, and moves the report goal to day 75. They write the change in the plan, and note the agreed support. The analyst leaves with a clear next step, and the manager has a record of why the date moved.

    How to write goals when the work is hard to measure

    Some roles produce results that are hard to count in the first months. In that case, use quality, timeliness and feedback instead of volume. Ask: what would a good colleague notice? What would a customer notice? Turn those signs into goals.

    • Quality: a named reviewer rates the work against a simple checklist.
    • Timeliness: tasks are done by the agreed date in most cases.
    • Feedback: two or three partners say in a short check-in that work with the person is easy and clear.
    • Learning: the person can explain the process in their own words and teach it to a colleague.

    Avoid goals that reward speed at the cost of care. A new person who rushes may make mistakes that cost more later. Make quality part of the goal.

    The manager part of the plan

    The plan is also a promise from you. Write three commitments of your own, and share them with the new hire.

    1. I will hold a one-to-one every week for the first 90 days.
    2. I will give feedback on your first outputs within two working days.
    3. I will introduce you to the people you need, by the end of week two.

    Keep these commitments. A manager who misses the first two meetings tells the new hire what matters, and it is hard to undo. If you must move a meeting, move it and say why. The first impression of your management is built in the first weeks.

    Using the plan with a probation period

    If your contract includes a probation period, link the plan to it. The goals become the evidence for the decision, and the review dates match. Use the same form for everyone in the same role. Check local law on what probation means in your country, as it differs in the US, UK and EU. Our guide to probation periods explains the differences.

    What to do if the plan is not working

    Plans fail for many reasons. Look at the cause before you judge the person.

    SignPossible causeAction
    Goals missed repeatedlyGoals too hard or unclearRewrite the goals with the person
    No questions askedPerson feels unsafe to askSet a weekly time for questions, and ask first
    Work quality is unevenMissing trainingAdd targeted training or a buddy
    Slow progress on one areaSkill gapAgree a development plan and a review date
    Person seems disengagedRole differs from what was describedTalk openly, check the role brief against the work

    If problems remain after support, record what you tried and follow your local process. Do not wait until day 90 to raise a concern. Raise it when you see it, kindly and clearly.

    Frequently asked questions

    How long should a 30-60-90 day plan be?

    One page is usually enough. List three to five goals for each stage, the support, and the review dates.

    Should the new hire help write it?

    Yes, from day one. The manager drafts it before they arrive, and the person suggests changes after learning more. This builds ownership.

    What if the new hire is ahead of plan?

    Raise the goals or bring forward the next stage. Keep the aim of steady, sound progress.

    What if the new hire is behind plan?

    Find the cause. It may be unclear goals, lack of support or a skill gap. Fix what you can, then review again soon.

    Related guides

    This is general information, not legal advice.

  • How to build a headcount business case

    How to build a headcount business case

    A headcount business case is a short document that asks for approval to hire. It states the problem, compares the options, costs the preferred option, shows the benefit and the risks, and asks for a clear decision. One page is often enough. This guide gives you the structure, the numbers to collect and a template to copy.

    Key takeaways

    • Start with the problem and its cost, not with the job title.
    • Compare at least three options: do nothing, change how work is done, and hire. Show why hiring wins, if it does.
    • Cost the full role: pay, taxes and benefits, tools, search, onboarding and ramp-up time.
    • Use your own data and official sources. Do not invent figures.
    • Name the risks and how you will check success at 90 days and six months.

    Why a business case helps

    Approvers must compare many requests with a limited budget. A request that says “we are busy, we need another person” gives them little to work with. A request that shows the problem, the cost of leaving it, the options and the plan makes the decision easier. It also helps you think. Sometimes the case shows that a different fix is better, and that is a good result.

    Step 1: state the problem in numbers you can check

    Describe what is going wrong, who it affects, and how you know. Use data from your own systems: hours of overtime, tickets waiting, late orders, lost sales, missed deadlines, customer complaints, time spent on tasks that someone else could do. Keep to figures you can show.

    Weak statementBetter statement
    The team is overloaded.The team logged overtime on most weeks of the last quarter, and a backlog of requests grew each month. Here is the log.
    We lose customers.We lost three accounts last quarter after slow response, according to exit notes in the customer system.
    We need a specialist.Two projects are on hold because no one on the team can do the data work. The projects are worth the amounts in the plan.

    If you do not have data, collect two weeks of it before you ask. A simple tally of tasks and hours is enough to start. If you use a number from outside your company, link to a trustworthy source, such as the US Bureau of Labor Statistics or the Eurostat labour market pages.

    Step 2: list the options

    Approvers will ask: why not do it another way? Answer the question before it is asked.

    OptionWhat it meansMain strengthMain weakness
    Do nothingAccept the current stateNo costThe problem continues or grows
    Change the processRemove or automate low-value tasksLow cost, fastMay not be enough
    Move work inside the companyShare the work with other teamsUses existing peoplePulls capacity from other work
    Use a contractor or agencyBuy capacity for a fixed timeFlexibleHigher hourly cost, less lasting knowledge
    Hire an employeeAdd a permanent roleLasting capacityHigher fixed cost, time to hire

    If you consider a contractor, read employee or contractor first, because the label does not decide the legal status.

    x

    Step 3: cost the preferred option

    Cost the full role, not only the salary. The cost to hire an employee guide gives the list. A simple structure helps.

    Cost lineHow to estimateSource
    Base payMidpoint of the range for the role and levelYour pay framework, official wage data
    Employer taxes and contributionsUse the rate for your country and regionTax authority or payroll provider
    BenefitsUse the actual plan cost per personBenefits provider
    Tools and equipmentQuote from IT or suppliersInternal quote
    Search costAd costs, recruiter fee if any, interviewer timeYour records
    Onboarding and trainingManager and team time in the first monthsYour estimate, with the method stated
    Ramp-upPeriod when output is below full levelEstimate, shown as a range

    For official compensation data in the US, the BLS publishes employer cost information at bls.gov/ecec. In the UK, see GOV.UK employing people for employer duties, and in the EU use national tax authorities and Eurostat. If you are not sure of a figure, give a range and say what it depends on.

    Step 4: show the benefit

    Link the benefit to the problem in step 1. If the problem was overtime, show the overtime removed. If it was lost sales, show the sales you expect to protect and your reasoning. Use ranges, not single numbers, and state the assumptions. Where you cannot give a number, describe the benefit in words and say how you will know it has happened.

    • Direct benefit: hours saved, work completed, revenue protected or added.
    • Indirect benefit: lower risk, better quality, less stress on the team, faster response.
    • Time to benefit: when will the effect be visible, given the hiring time and ramp-up?

    Be careful with claims. Do not promise that one hire will double output or solve every issue. Approvers trust a modest, well-argued case more than a bold one.

    Step 5: name the risks

    RiskHow likely and how badWhat you will do
    The hire takes longer than plannedLikely if the market is tightStart early, agree interview dates up front
    The person does not fitPossibleUse structured interviews and a probation plan
    Demand fallsPossibleReview at six months, consider a fixed-term or flexible contract if the law allows it
    Budget changesPossiblePhase the start date, agree a check point

    Naming risks does not weaken the case. It shows you have thought about what could go wrong.

    Step 6: set success measures and a review date

    Say how you will know the hire worked. Pick two or three measures from your problem statement, and set a target and a date. For example: backlog reduced to an agreed level by month six, overtime back to normal, or a project delivered by a set date. Add a review at 90 days and at six months.

    Step 7: ask for a clear decision

    End with a request that can be answered with yes, no or not yet: “I ask for approval to hire one analyst at the pay range shown, with a target start date of X, for the budget shown.” State what you will do next if the answer is yes, and what you will do if it is no.

    One-page template you can copy

    SectionWhat to write
    1. Title and ownerRole, team, who is asking, date
    2. ProblemWhat is wrong, who it affects, the evidence (three to five lines)
    3. Options consideredDo nothing, process change, internal move, contractor, hire (one line each)
    4. RecommendationWhich option and why
    5. CostTable of cost lines, with a total range
    6. BenefitExpected results, assumptions, time to benefit
    7. Risks and planTop three risks and responses
    8. Success measuresTwo or three measures, targets, review dates
    9. Decision requestedThe exact approval and the date needed

    Tips for a case that gets approved

    • Use plain words. Short sentences. No jargon.
    • Put the ask and the one-line reason at the top.
    • Show the cost of waiting.
    • Offer a smaller first step if the full request is large, such as a fixed-term role or a part-time start.
    • Talk to the approver before you send it, so nothing is a surprise.
    • Keep a copy of the case. It becomes the brief for the role.

    Once approved, turn the case into a role brief and work with HR on the plan, as described in how to work with HR on a hiring plan.

    Worked example (fictional)

    A support lead at a software company logs that the team answered most tickets within a day last year, but in the last two quarters the median time grew and two large customers complained. The team worked extra hours in most weeks. The lead lists options: change the ticket form to cut repeat questions, share work with the onboarding team, use a temporary agency, or hire a support agent. The ticket form change would cut a part of the volume, so the lead recommends doing that first and hiring one agent. The cost table shows the pay range, taxes, benefits, tools, search and onboarding. The lead sets two measures: response time back to the earlier level by month six, and no regular overtime. The finance lead approves the hire with a review at 90 days.

    How to answer the questions approvers ask

    Expect questions. Prepare short answers before the meeting.

    Likely questionA good short answer
    Why now?Here is what the delay costs each month, with the evidence.
    Why not a contractor?A contractor costs more per hour and leaves with the knowledge. We use one for peaks only.
    What if we cannot hire fast enough?We have dates for interviews booked and a fallback plan using temporary help.
    How will we know it worked?Two measures, with targets and a review at 90 days and six months.
    What if the work disappears?We review at six months and have the contract terms checked against local law.

    Phasing the request when the budget is tight

    If the full request is too large, offer a staged plan. Stage one might be a process fix and a fixed-term role. Stage two might be a permanent role once the measures are met. A staged plan lowers the risk for the approver and gives you a reason to come back with data. Be honest about what stage one can and cannot do.

    Linking the case to fairness and compliance

    Your case will lead to a job description and a hiring process. Build in fairness from the start. Write requirements that relate to the work, set a pay range that fits your pay structure, and plan an open process. This avoids rework later, and protects the company. The fair hiring hub lists the guides for each country.

    What to do after approval

    1. Thank the approver and confirm the decision in writing, with the budget and the target start date.
    2. Turn the case into a role brief and a list of must-haves.
    3. Book the interview dates and the panel.
    4. Agree the pay range and the ad with HR.
    5. Set a date to review progress after 30 days of searching.
    6. Save the case. At 90 days and six months, compare the results with the measures.

    At the review, be honest. If the benefit is smaller than planned, say so and explain what you learned. A track record of honest reviews makes your next request easier to approve.

    Mistakes to avoid

    • Asking for a job title instead of solving a problem.
    • Using one big number with no range or assumptions.
    • Leaving out the cost of onboarding and ramp-up.
    • Skipping the options, so the approver suggests one you did not consider.
    • Promising results that one person cannot deliver.
    • Forgetting to set a review date, so no one checks if the hire worked.

    Read your case aloud before you send it. If a sentence sounds like a slogan, replace it with a fact. If a number has no source or method, add one or remove it. A calm, honest case is the easiest one to approve, and it helps the hiring process that follows.

    Frequently asked questions

    How long should a headcount business case be?

    One page is often enough, with a short appendix for the numbers. Longer is fine for a large request, but start with a one-paragraph summary.

    What if I do not have data?

    Collect a few weeks of simple data before you ask, such as tasks, hours and delays. Even rough numbers with a stated method are better than none.

    Should I include the cost of search and onboarding?

    Yes. They are real costs, and approvers know it. Leaving them out can damage trust later.

    What if the request is declined?

    Ask what would change the answer, and agree a smaller step or a date to ask again. Keep the case up to date.

    Related guides

    This is general information, not legal advice.

  • How to work with HR on a hiring plan

    How to work with HR on a hiring plan

    The best hiring plans split the work clearly: the hiring manager owns the need, the criteria and the decision, and HR owns the process, the legal checks, the pay framework and the candidate record. Agree these roles, the headcount, the approvals and the timeline in the first meeting, write them down, and review progress every week. This guide shows how.

    Key takeaways

    • Meet HR before you post the job, not after. Bring the problem, the budget and the date you need the person.
    • Use a RACI table to say who is responsible, accountable, consulted and informed at each step.
    • Agree the pay range, the approval path and the timeline in writing.
    • Keep one shared tracker so both sides see the same status.
    • People make the final decision. HR checks the process and the legal side, and the manager chooses the person.

    Why the hiring manager and HR clash

    Most friction comes from unclear roles. The manager thinks HR is slow. HR thinks the manager skips steps. Both are partly right. A manager wants a person quickly. HR wants a fair, legal, consistent process that can be defended later. Neither goal is wrong, and a shared plan can meet both.

    In a small company there may be no HR team. If that is your case, use this guide to split the work between the manager, an owner and any outside adviser, and read how to hire without HR.

    Step 1: agree the need before you ask for headcount

    Start with the problem, not the job title. What work is not getting done? What does it cost? What would change if it were done? HR can help test the answer. They may know of existing staff with spare capacity, of contractors, or of a different job design that solves the same problem.

    Bring a short headcount business case to the meeting. It should cover the problem, the options, the cost, the benefit and the risks. A clear case speeds up approval.

    Step 2: set roles with a RACI table

    RACI stands for responsible, accountable, consulted and informed. Write the names next to each step so that nothing falls between two people.

    StepHiring managerHRFinanceCandidate-facing team
    Confirm need and budgetACRI
    Set pay rangeCA/RCI
    Write role brief and must-havesA/RCII
    Write and post the adCA/RII
    Screen applicationsAR (process)IR
    Interviews and scoringA/RC (training, process)IR
    Reference and background checksCA/RII
    Offer and contractARCI
    Onboarding planA/RRIR

    Adapt the names to your company. In some firms recruiters sit inside HR. In others they work in a separate team. The idea is the same: one person is accountable for each step, and everyone knows who that is.

    x

    Step 3: agree pay, level and approvals

    HR usually holds the pay framework and the approval path. Ask before you talk to any candidate: what is the pay range for this level? Who must approve an offer above the middle of the range? What documents does finance need? How long does each approval take?

    Our guide to setting a fair salary shows how to build a range. If you plan to post the range, check the rules in salary in job ads.

    Step 4: write the brief and the ad together

    The manager knows the work, and HR knows the language and the legal limits. Write the role brief together, then the ad. HR can check that requirements are job-related, that the wording is neutral, and that the ad includes required statements. The manager can check that the requirements match the real work. See also how to write checkable job requirements.

    Step 5: build the timeline together

    A realistic timeline protects the relationship. Work backwards from the date you need the person, and add the time for notice periods, checks and onboarding.

    StageTypical ownerTime to plan for
    Headcount approvalManager and financeAgree in advance
    Brief and ad readyManager and HRA few days
    Application windowHR1 to 3 weeks, set in advance
    ScreeningManager and HRWithin days of closing
    InterviewsManagerSet dates before you post
    Decision and offerManager and HRWithin days of last interview
    Checks and noticeHR and candidateDepends on the country and the notice period

    Read how long hiring takes for a fuller view. Block the interview dates in diaries before you post the ad. It is the single best way to cut delay.

    Step 6: share one tracker

    Use one spreadsheet or tool that both sides can see. Keep it simple: one row per candidate, with the stage, the date of the last action, the next action and the owner. Update it daily. Do not keep a private list.

    • Candidate name or ID
    • Source
    • Stage
    • Date of last action
    • Next action and owner
    • Decision and reason (short, linked to the requirements)

    A shared tracker makes the weekly check-in short. It also gives you the data to improve the next hire. Our hiring dashboard spreadsheet is a good starting point.

    Step 7: run a weekly check-in

    Hold a 20 minute meeting once a week while the role is open. Use the same agenda each time.

    1. Where are we against the timeline?
    2. Which candidates need a decision this week?
    3. What is blocked, and who can unblock it?
    4. Do the scores show a pattern, such as strong candidates dropping out at one stage?
    5. What do we change for next week?

    What each side should expect from the other

    What HR should expect from the manager

    • A clear need, with the budget and approval in hand.
    • Timely feedback on candidates, within one or two working days.
    • Use of the agreed process, including the same questions and scoring for everyone.
    • Written reasons for each decision, tied to the requirements.
    • No promises to candidates about pay, title or start date before approval.

    What the manager should expect from HR

    • A named contact and a stated response time.
    • Clear guidance on pay, legal limits and policy, in plain words.
    • Quick checks and clear steps for offers.
    • Training for interviewers when needed.
    • A good candidate experience, with updates and a respectful rejection message.

    Legal and fairness checks that HR will raise

    Expect HR to raise points that protect both the company and the candidates. Treat these as part of good hiring, not as obstacles.

    Common problems and fixes

    ProblemLikely causeFix
    Role posted lateApprovals started after the need was urgentStart the case early, agree approvals in advance
    Offer rejected on payRange not agreed before the processAgree the range and the approval path in step 3
    Candidates drop outSlow updatesSet a response time and use templates
    Manager skips HR stepsPressure to move fastMake the steps short and agree which can run in parallel
    HR becomes the bottleneckToo many tasks sit with one personReview the RACI table and move tasks to the right owner

    Worked example (fictional)

    A product manager needs a new analyst by the start of the next quarter. In the first meeting with HR, she brings the business case, the pay range from the framework, and a list of three dates she can interview. HR confirms the approval path, which needs two signatures, and starts it that day. They write the brief together, and HR flags that one requirement, a degree, is not needed for the work. The manager changes it to a list of skills she can check on a resume or CV. They agree a two-week application window, use a shared tracker and meet each Monday for 20 minutes. The offer goes out on time, and the new analyst starts with a plan for the first 30 days.

    How to brief HR on a role so they can help

    HR can do much more when the brief is clear. Bring a one-page summary to the first meeting. It should answer the questions below in plain sentences, not in jargon.

    • What problem does this role solve, and how will we know it is solved?
    • What are the three to five things the person must be able to do on day one?
    • What can we teach, and how long will it take?
    • What is the budget, and who has approved it?
    • When do we need the person, and what is the latest date that still works?
    • Which team members will take part in interviews, and when are they free?
    • Is there an internal candidate, and how will we treat that person fairly?

    If you cannot answer one of these, say so. HR can help you find the answer, but they cannot guess it. A clear gap in the first meeting is better than a surprise in week four.

    Handling disagreements about the process

    Disagreements are normal. A manager may want to skip a step to save time. HR may want to add a step to reduce risk. Settle these with three questions. What is the risk of skipping or adding this step? Who bears the cost if it goes wrong? Is there a lighter way to get the same protection? For example, a long background check might be replaced by a short, targeted one for a low-risk role, if policy and law allow it.

    Write down the decision and the reason. Over time, these notes become your own playbook, and the same argument does not return for every hire.

    Working with HR when hiring across countries

    If the hire is in another country, HR often needs more time. Rules on contracts, notice, right to work and data differ by country. Raise this in the first meeting, and read how to hire in another country and how to check the right to work. Ask HR whether you need a local entity, an employer of record or a local adviser, and add the extra time to the plan.

    A one-page hiring plan template

    ItemDetails to fill in
    Role and level
    Reason for hire and expected result
    Budget and pay range
    Approvers and dates
    Hiring manager and HR contact
    Interview panel and dates
    Source plan (channels)
    Start date target
    Risks and fallback plan

    Keep this plan in the shared tracker and update it as things change. At the end of the hire, review it. What took longer than planned? What did HR do that saved time? What would you change? These notes make the next plan better.

    Keeping candidates informed

    While you and HR plan, the candidate waits. Agree who sends updates, how often and in what words. A short message every few days, even when there is no news, keeps good candidates from leaving. Use templates for the common cases: application received, moving to interview, decision delayed, and rejection with thanks. The candidate update email cadence guide shows a simple schedule, and the rejection email guide shows kind wording.

    Frequently asked questions

    What if my company has no HR team?

    Split the roles between the manager, an owner or office lead, and an outside adviser for legal and payroll questions. Write down who does what.

    How early should I contact HR?

    As soon as you think you may need a new person. Early talks let HR check budget, approvals and options before the clock starts.

    Who makes the final hiring decision?

    The hiring manager makes the decision, using the agreed criteria. HR checks the process and the legal side, and the pay framework.

    What if HR and I disagree about a candidate?

    Return to the written requirements and the scores. If the disagreement remains, involve a senior leader and record the reason for the final decision.

    Related guides

    This is general information, not legal advice.

  • How to decide whether to promote internally or hire externally

    How to decide whether to promote internally or hire externally

    Promote from within when you have a person who meets the must-have requirements today, or can meet them with a short, defined plan, and when the role does not need skills the team lacks. Hire from outside when the gap is large, when you need a new skill or view, or when no one inside can do the job in a reasonable time. Either way, use the same criteria and the same steps for every candidate.

    Key takeaways

    • Decide with criteria, not with habit. Write the must-haves first, then see who meets them.
    • Run the same process for internal and external candidates, including the same questions and scoring.
    • Tell internal candidates early and give feedback to those who miss out.
    • Count the full cost: a promotion creates a vacancy elsewhere, and a hire costs search, onboarding and ramp-up time.
    • Check fairness: do not favour familiar people, and do not overlook quiet performers.

    Why this decision is harder than it looks

    Internal promotion feels safe because you know the person. External hiring feels fresh because you do not know the flaws yet. Both feelings are biased. You see the daily work of an internal candidate but not their potential at the next level. You see the interview answers of an external candidate but not their work in your setting. A good process lowers the weight of both feelings and raises the weight of evidence.

    Step 1: define the role at the next level

    A promotion is not a reward for the last job. It is a hire into a different job. Start with a clear role brief, and write the must-haves and nice-to-haves for the new role. Ask: what will this person do in the first six months that they do not do now? What decisions will they make? Who will they manage or influence?

    Step 2: list the candidates and the evidence

    Make a short list of internal candidates and a plan to find external ones. For each internal candidate, collect evidence against each requirement. For each external candidate, you will collect the same evidence through resumes or CVs, interviews and work samples.

    RequirementEvidence from internal workEvidence from external process
    Leads a small teamLed a project team, feedback from membersExamples from past roles, references
    Plans a budgetManaged a project budgetDescribed a past budget, case exercise
    Handles clientsClient emails, call notesReferences, role play
    Learns fastTime to master recent toolsExamples in interview
    x

    Step 3: use the same process

    Internal candidates should not skip the interview because you know them, and external candidates should not face extra hurdles. The same questions, the same scorecard and the same panel make the comparison fair. Our structured interview guide and interview scorecard give you the tools.

    Be careful with prior knowledge. If you manage an internal candidate, you may hold opinions that are not based on the requirements. Ask another panel member, ideally from a different team, to score the candidate as well, and compare the scores.

    Step 4: weigh the trade-offs

    FactorFavours internal whenFavours external when
    SkillsThe person has or can quickly gain the key skillsThe key skills are missing inside
    TimeYou need someone in place soonYou can wait for a search
    Culture and contextDeep knowledge of the product and customers matters mostA fresh view is needed to change direction
    Team moraleGrowth paths are important to the teamThe team has been through many promotions already
    CostYou can fill the vacant role cheaplyThe backfill cost is high or the gap is large
    RiskPerformance is provenThe role is new and needs a different profile

    No single factor decides. Score each factor from one to five for each option, and discuss the gaps. Avoid the trap of picking the option you already prefer and then finding reasons.

    Step 5: count the full cost

    A promotion leaves a vacancy. If you promote an analyst to manager, you still need an analyst. The cost of the promotion includes the backfill search, the training of the new person and the time the promoted person needs to learn the new role. An external hire costs search time, onboarding time and a learning period. Our guide on the cost to hire an employee covers the main items, and the cost of a bad hire shows what happens if the choice goes wrong.

    Step 6: communicate with care

    How you tell people matters. Internal candidates who miss out can feel hurt, and their reaction affects the team.

    • Tell internal candidates early that the role is open and how the process works.
    • Interview every internal applicant who meets the basic requirements. A courtesy interview with no real chance is unfair.
    • Give written, specific feedback to those who do not get the job, with a development path.
    • Announce the result to the team with a clear reason that links to the criteria.
    • Support the person who gets the job with a plan for the first 90 days.

    Fairness checks

    Internal hiring can hide bias. Watch for these patterns.

    • Only people in your own team get the chance to apply.
    • The job is promised to someone before the process starts.
    • Part-time staff, remote staff or people on leave never hear about the opening.
    • Criteria are rewritten to suit the preferred person.
    • Women, minority staff or older staff are passed over without clear reasons.

    Discrimination law applies to promotions as well as to hiring. In the US, see the EEOC page on prohibited employment practices. In the UK, see GOV.UK employing people and the Acas recruitment guidance. In the EU, national equal treatment law applies, as in our EU equal treatment guide. Post internal vacancies where all eligible staff can see them.

    A decision table you can copy

    QuestionInternal candidateExternal option
    Meets all must-haves today?
    Can meet them within an agreed plan?
    Time to productive in the role
    Cost including backfill
    Risk if it goes wrong
    Effect on team

    When a hybrid works

    You can run the process in parallel: open the role to internal and external candidates, score everyone on the same scorecard, and choose the best fit. Or you can promote someone into a stretch role with a clear plan and a review date, and hire externally to cover the gap. Both options need honest talk with the person and a written plan.

    Worked example (fictional)

    A team lead leaves a customer support team of eight. The manager has two internal candidates: a senior agent who is liked by the team, and a quieter agent with strong quality scores. The manager writes the must-haves: coaching skills, planning shifts, handling escalations, and basic reporting. Both internal candidates and three external applicants complete the same structured interview and a shift planning exercise. The quiet agent scores highest on planning and reporting, the senior agent on coaching. The panel picks the senior agent with a development plan for planning skills, and gives the quiet agent written feedback and a stretch project. The team sees that the process was fair, and the manager has a record of the reasons.

    How to assess potential, not only past results

    Promotion decisions often rest on past results in the current job. The next job is different, so ask what evidence shows that the person can do the new work. Look for signs such as taking on tasks beyond the role, learning new tools fast, helping others succeed, and making sound choices under pressure. Use the potential-based interview guide to turn these signs into questions.

    Be careful not to confuse confidence with ability. A person who speaks well in meetings is not always the best person to lead. A quieter person may do careful, steady work that suits the new role. Score each person against the written requirements, and ask for examples.

    What to do when an internal candidate is close but not ready

    Sometimes the person is almost there. You have three choices.

    1. Promote with a plan. Write two or three goals, a mentor, a review date at 90 days, and clear support. Only choose this if the gaps are not safety or legal risks.
    2. Offer a stretch role or an acting role for a fixed time, with a review. Make it clear in writing that it is temporary.
    3. Say not yet. Give a clear development plan and a date to reconsider. Make sure it is honest and that you follow through.

    Whichever you choose, write down the reasons in terms of the requirements. Vague reasons such as “not ready” or “not the right fit” are hard to act on and can hide bias.

    Managing the effect on the team

    A promotion changes relationships. The new manager used to be a peer. Others may have wanted the job. Prepare for this.

    • Meet each unsuccessful candidate in private before the public announcement.
    • Hold a short team meeting to explain the new structure and the reasons.
    • Ask the new manager to meet each team member one-to-one in the first two weeks.
    • Agree how the new manager will handle friendships and past conflicts.
    • Check in with the team after 30 days and listen for problems.

    The first 30 days onboarding guide also works for internal moves. Do not assume that a known person needs no support.

    Using data without over-trusting it

    Performance reviews, sales numbers and quality scores can help, but they have limits. They may reflect the quality of a territory, the mix of tasks or the opinion of a past manager. Use them as one input among several. If you use any automated tool to rank or screen internal candidates, check the rules where you work, keep a person responsible for the decision, and be ready to explain the result. People make the decision, and tools only support it.

    Short checklist before you decide

    • The role has written must-haves and nice-to-haves.
    • All eligible internal staff knew about the opening.
    • Internal and external candidates took the same steps.
    • At least two people scored each candidate on the same sheet.
    • The full cost, including backfill, is calculated.
    • Feedback is ready for those who do not get the job.
    • A 90-day plan is ready for the person who does.

    Questions to ask the internal candidate

    • What parts of the new role are you most ready for, and what is new to you?
    • Tell me about a time you led others without formal authority. What was the result?
    • What would you change in the team in your first 90 days, and why?
    • Who would you want around you to cover your gaps?
    • What support do you need from me to succeed?

    Ask the same questions of external candidates, adapting only the context. Score all answers on the same one-to-five scale, with a note of the evidence. If the internal candidate gives a weaker answer than the external one, discuss it openly in the debrief rather than defaulting to what you already know. The debrief guide at interview debrief meeting shows a fair way to run that discussion and to record the decision.

    Frequently asked questions

    Is it better to promote from within?

    Not always. Internal promotion helps morale and speed, but it can limit new ideas. Use criteria and evidence for every case.

    Do I have to interview an internal candidate?

    It is good practice, and often required by company policy. A fair, structured interview gives the person a real chance and gives you evidence.

    How do I give feedback to an internal candidate who did not get the job?

    Meet in person, say the decision first, give two or three specific reasons tied to the requirements, and agree a development step with a date.

    Should we post the job externally if we already have a candidate?

    If you have a strong internal candidate and a clear reason, you may fill the role internally. Make sure your policy and local law allow it and that other eligible staff had a fair chance to apply.

    Related guides

    This is general information, not legal advice.

  • How to avoid hiring friends and family by mistake

    How to avoid hiring friends and family by mistake

    Hiring a friend or relative is not illegal in itself, and it can work well. The risk is hiring someone because you know them, not because they are the best fit, and then finding it hard to manage, review or let them go. This guide shows how to spot the trap, how to run a fair process, and what rules to set if you decide to go ahead.

    Key takeaways

    • The problem is not the person. It is skipping the process that you would use for a stranger.
    • Closed, word-of-mouth hiring can shut out other good candidates and can raise fairness and discrimination concerns.
    • Use the same job criteria, questions and scoring for everyone, including people you know.
    • Bring in an independent reviewer when you are close to a candidate.
    • Write down the rules for working together before the first day, including reporting lines and pay.

    Why small businesses end up hiring people they know

    When you are busy and short of money, the fastest route to a new hire is someone you already trust. A friend of a friend, a cousin, a former classmate. It feels safe and quick. The cost shows up later, when the person is not quite right for the role, and you cannot give honest feedback without damaging a relationship.

    It also happens by mistake. You post the job only on your personal page. The first three replies are from people you know. You interview them first, enjoy the talk, and make an offer before the wider pool has arrived. Nobody did anything wrong on purpose, but the result is the same as hiring by favour.

    The main risks

    RiskWhat it looks likeWhy it matters
    Weak fitThe person is liked but lacks a key skillThe work suffers and others cover for them
    Hard feedbackYou avoid honest talks to protect the bondProblems grow and fairness to others is lost
    Team trustStaff see the person as protectedMorale and retention suffer
    Fairness claimsOther candidates were never given a chancePossible discrimination or equal treatment complaints
    Personal falloutA hard end to the job harms the friendshipYou lose both a worker and a friend

    The fairness risk deserves a closer look. If you recruit only through personal networks, your team can end up looking like you and your friends. That can exclude people by race, sex, age or other protected traits without anyone intending it. In the US, the EEOC lists prohibited employment practices. In the UK, the Equality Act guidance on GOV.UK and Acas give practical steps. In the EU, equal treatment rules apply under national law, as our EU equal treatment guide explains.

    How to spot it before you decide

    Ask yourself these questions when you feel drawn to a person you know.

    • Would I hire this person if I had met them today in an open pool?
    • Have I looked at at least three other candidates against the same criteria?
    • Can I explain in writing why this person is the best fit for each requirement?
    • Could I give this person a hard performance review?
    • Would I be comfortable if my team saw my notes?

    If you answer no to two or more, slow down and run a fuller process.

    x

    A fair process when you know a candidate

    1. Post the job openly, with the same ad on public channels, not only on your personal page.
    2. Write the requirements before you see any applications. Our guide to checkable job requirements shows how.
    3. Review every application against the same list, not against your feelings.
    4. Interview with the same questions in the same order. Use the structured interview approach.
    5. Ask an independent person to score, or to sit in, when you know a candidate well.
    6. Record the reasons for your choice in a short note for each finalist.
    7. Make the offer in the normal way, with the normal letter and terms.

    Using an independent reviewer

    An independent reviewer is someone with no personal link to any candidate, such as a trusted adviser, a manager from another team, or a colleague. Their job is to read the notes, check that the same criteria were used, and challenge anything that looks like favour. In a very small firm, this can be an outside adviser for one hour.

    Give the reviewer a one-page scorecard, so their feedback is clear. Our interview scorecard guide has a template you can copy.

    If you still want to hire someone you know

    This is a legitimate choice if the person is the best fit and the process was fair. Add safeguards.

    Set the rules in writing

    • Who will manage the person, and who is not allowed to manage them?
    • How will pay be set? Use the same range as for any other hire.
    • How will performance be reviewed? Use the same form and dates as for everyone.
    • What happens if it does not work? Include the usual probation and notice terms.
    • How will you separate work talk from personal talk?

    Avoid direct reporting lines between relatives

    A person should not manage, pay or review a close relative if you can avoid it. If you cannot avoid it in a tiny firm, ask a third party, such as an adviser or board member, to take part in key decisions about pay and performance.

    Be open with the team

    Tell your team how the decision was made. You do not need to share private details, but you should show that the role was open and the process was fair. Silence invites rumours.

    Conflict of interest policy: a short template

    SectionWording you can adapt
    PurposeWe hire on merit. This policy keeps hiring fair when personal ties exist.
    DisclosureAnyone involved in hiring must tell the owner if they know a candidate personally.
    ProcessA person who knows a candidate does not score that candidate alone. A second reviewer is added.
    Reporting linesRelatives and close partners do not manage or approve pay for each other.
    RecordsReasons for each hiring decision are written down and kept.

    Alternatives that keep the trust and lower the risk

    • Ask your network to share the open job, not to supply names. Everyone can apply.
    • Offer a referral bonus only if it follows a fair process, and tell referrers that a referral gives no advantage in scoring.
    • Use a short paid trial or work sample for all finalists, as explained in our work samples guide.
    • Offer friends and family help in other ways, such as an introduction or advice, without creating a job for them.

    Common mistakes

    • Posting the job only on a personal page.
    • Skipping reference checks because you already know the person.
    • Setting a pay level above what other hires would receive.
    • Skipping the probation period or the review dates.
    • Not planning for how to end the job if it fails.

    Our reference checking guide shows that even a well-known person deserves the same checks as anyone else.

    Worked example (fictional)

    A café owner needs a weekend supervisor. A close friend asks for the job, and the owner wants to say yes. Instead, the owner posts the job on the café window and two job boards, writes four requirements, and invites five people to a short trial shift. A colleague from a nearby shop sits in as an independent scorer. The friend does well but a second candidate scores higher on the requirement to open and close the till alone. The owner offers the job to the second candidate, and gives the friend honest feedback and a part-time shift. The friendship stays intact, and the café has the stronger supervisor.

    Referrals: a safer way to use your network

    Your network is a strong source of candidates. The question is how you use it. A fair referral process asks the network to spread the word, and then treats every applicant in the same way. Tell people: “We are hiring a supervisor. Here is the ad and the requirements. Please share it with anyone who might fit.” This widens the pool instead of narrowing it.

    If you offer a referral bonus, write the rules. The bonus is paid after the new hire has passed probation, the referral gives no extra points in scoring, and the referrer has no say in the decision. This keeps the incentive from turning into pressure.

    What to say to staff who bring in friends

    Staff will often suggest friends. Thank them, and explain the process in two sentences: “We would love to see their application. They will go through the same steps as everyone, and you will not be part of the scoring.” Put this in the staff handbook so the answer is the same each time.

    Signs the hire is not working

    • You find yourself fixing their work in private rather than giving feedback.
    • Other staff no longer raise problems about this person with you.
    • You have given them tasks that do not match the role, to avoid a hard talk.
    • Pay or hours have been set outside the normal range.
    • You avoid review meetings that you hold for everyone else.

    If you see two or more of these signs, hold a formal review in the normal way. Use the same form as for any employee. Keep your tone kind and direct. If the fit is poor, follow your local process for ending the job, and ask an adviser if you are unsure. The earlier you act, the better the chance of keeping the personal bond.

    Separating work and friendship

    Agree a few habits that protect both. Hold work talks at work, during work hours. Put decisions in writing. Treat a review as a normal event, not as a personal verdict. If a disagreement grows, ask a third person to help. These habits feel formal at first, but they keep small issues from becoming personal ones.

    What about family businesses?

    In a family firm, hiring relatives is common and often the point of the business. The same risks apply, with extra weight. Staff who are not family may wonder whether they have a fair path to promotion. Write down the roles, the pay bands and the criteria for promotion, and apply them to relatives and non-relatives alike. Consider an outside adviser or board member for decisions about family pay and progress.

    Set out what happens if a family member leaves, and how any shares or rights are handled. This is a legal matter, so take advice early. A clear plan protects both the business and the relationships.

    A one-page checklist before you make the offer

    • The job was posted in at least two public places for a fair time.
    • The requirements were written before any applications were read.
    • Every finalist answered the same questions and was scored on the same sheet.
    • An independent person reviewed the scores for any candidate you know personally.
    • The pay offered sits inside the range set for the role.
    • References were checked for every finalist, including the person you know.
    • The reasons for the decision are written down and saved.
    • The reporting line avoids relatives managing relatives.
    • The offer letter, probation terms and review dates are the same as for any other hire.

    Print this list and tick it at the end of the process. If you cannot tick every line, pause and fix the gap before you make the offer. The extra day is small compared with the cost of an unfair or unsuitable hire, and it gives you a record you can share if anyone questions the decision later.

    Frequently asked questions

    Is it illegal to hire a relative?

    Usually not, but rules can apply in public bodies and in some company policies. Discrimination law still applies to how you treat other candidates. Check the rules for your sector.

    Can I hire a friend if they are the best candidate?

    Yes, if the process was fair and you can show the reasons. Add the safeguards in this guide.

    What if my staff refer people they know?

    Referrals can be a good source. Make sure referred candidates go through the same steps as everyone else.

    How do I say no to a friend?

    Be kind and clear. Say the process was open, thank them, and give one or two honest pieces of feedback if they ask.

    Related guides

    This is general information, not legal advice.

  • Pay transparency laws: what small employers must put in a job ad

    Pay transparency laws: what small employers must put in a job ad

    Whether you must put a salary in a job ad depends on where the job is and where you advertise. A growing number of US states and cities require a pay range. The EU has adopted a directive on pay transparency that member states must apply through national law. The UK has no single rule that covers every ad, but equal pay law still applies. This guide shows what to check and gives wording you can reuse.

    Key takeaways

    • Check the rules for the place where the worker will be based, not only where your office is.
    • Many US states and cities require a pay range in ads. Rules differ on size of employer, remote jobs and the form of the range.
    • The EU directive on pay transparency gives applicants a right to pay information before the interview. Check how your country applies it.
    • In the UK, there is no general duty to publish salary in an ad, but posting a range helps fairness and reduces gaps.
    • When in doubt, post a good-faith range. It is cheaper than a complaint.

    Why this question matters for small employers

    Large companies have lawyers who track these rules. A small employer usually does not, yet the rules often apply to small employers too. A rule may exist only for firms above a size threshold, or it may apply to all. Remote jobs add another layer: some rules apply if the worker could be based in the place, even if you are not.

    The benefit of posting pay goes beyond avoiding a fine. A range filters out people who cannot accept the pay, saves interviews, and signals that you treat people fairly. Candidates often skip ads with no pay information. Our guide to setting a fair salary shows how to build the range you will post.

    United States: state and city rules

    There is no single federal rule requiring salary ranges in job ads for private employers. Instead, a growing number of states and cities have their own rules. They differ on several points, so check the law for each place where you hire.

    QuestionWhat laws often say
    Who is covered?Some apply to all employers, others only above a headcount threshold
    What must be shown?A pay range, sometimes also benefits or bonus information
    Which jobs?Jobs based in the place, sometimes also remote jobs that could be done there
    How precise?A good-faith range, the one you really expect to pay
    What about pay history?Many places also ban asking about past pay

    To find the rule for a state, search the website of the state labour department, or use the US Department of Labor as a starting point to find your state office. For New York City, the city also publishes rules for its hiring-tool law, covered in our NYC Local Law 144 guide, which is a separate topic from pay ranges.

    Practical rules for US employers

    • Post a range that you really expect to pay. A very wide range such as “from nothing to anything” is a poor-faith range.
    • If a rule covers remote jobs, check each place where the person could live.
    • If you use a job board, check whether it adds a pay field and fill it in.
    • Keep a copy of every ad, with the date, so you can show what you posted.
    • Do not ask about pay history where it is banned. Ask about expectations after you share the range.
    x

    European Union: the pay transparency directive

    The EU adopted a directive on pay transparency. Among other things, it gives job applicants the right to receive information about the starting pay or range for the job, and it limits questions about pay history. It also covers job titles and ads, which should be gender neutral. The directive is not a direct law for employers. Each member state applies it through national law, so the exact rules and timing depend on the country. Read the text on EUR-Lex and check what your national government has published.

    What EU employers can do now

    • Prepare a pay range for each role, based on objective, gender-neutral criteria.
    • Write job titles and ads in a neutral way.
    • Be ready to share pay information with applicants before the interview, in the way your national law requires.
    • Do not ask about pay history. Ask about expectations after you share the range.
    • Check collective agreements that may already set pay for your sector.

    Our article on pay transparency in hiring covers the EU, UK and US in more depth.

    United Kingdom: practice and equal pay

    UK law does not require every employer to post pay in every ad, but equal pay law applies to all, and larger employers must report on gender pay. See the GOV.UK gender pay gap reporting guidance. Posting a range is good practice and helps close gaps, because it removes room for unfair bargaining. Acas also gives practical advice on fair recruitment at acas.org.uk/recruitment. If you advertise jobs that could be based in the EU, check the national rules there too.

    What to put in the ad

    A good pay line is short, clear and honest. Place it near the top, with the location and hours, so people see it early.

    PartExample wording (fictional)
    RangeThe salary range for this role is X to Y per year.
    What decides where you sitPay within the range depends on skills and experience that match the requirements.
    Other payThis role also includes a yearly bonus of up to Z, based on the plan shared at interview.
    Hours and placeFull time, based in the city office, with two days from home.
    BenefitsPaid holiday, pension and training budget.

    Replace X, Y and Z with your real numbers. Do not use a figure you do not plan to pay.

    Pitfalls in the pay line

    • A range that is so wide it says nothing.
    • Words such as “competitive” with no number, where a number is required.
    • A different range in the ad and in the offer.
    • Leaving bonuses or commission vague, when they are a large part of pay.
    • Ignoring the legal minimum wage for the role.

    A short routine for every job ad

    1. Decide where the worker can be based, including remote options.
    2. Check the pay rules for each place. Use the official sources above.
    3. Build a range using the method in our salary guide.
    4. Check the range against current staff for equal pay.
    5. Write the pay line, using the table above.
    6. Save a copy of the ad with the date.
    7. Review the rule once a year, or when you hire in a new place.

    Link the ad to the rest of your hiring

    The ad is the start of the process. If you promise a range, keep to it in the offer. If you ask about pay later in the process, wait until you have shared the range. When you write the ad as a whole, follow our job ad guide. When you make the offer, use the offer letter template. If you run a trial period afterwards, see how probation works.

    Questions to ask your adviser

    • Which places do our rules cover for this job, including remote?
    • Is a range enough, or do we also need to list benefits or bonuses?
    • How do we show commission-based pay in an ad?
    • What do we do if the job is posted on a board that cannot show the range?
    • Are there fines or private claims if we get it wrong?

    Worked example (fictional)

    A ten-person design studio in one US state wants to hire a designer who can work from anywhere in the country. The owner checks the rules for the studio state and finds a pay range rule. The owner then reads that a few other states cover remote jobs that could be filled there. The owner decides to post one good-faith range for the role, to add it to the job board field, and to keep a dated copy of the ad. The owner also removes the past pay question from the application form, and asks for expectations after the first call. The whole check takes an afternoon, and the same routine works for the next hire.

    Handling the job board and agency side

    Most small employers do not post only on their own site. Job boards, social networks and agencies each have their own forms. Some have a field for a pay range, and some require it for certain places. Fill in the field when it exists, and use the same numbers everywhere. If a board cannot show a range, put the range in the text of the ad instead.

    If an agency posts for you, give it the range in writing and ask it to confirm that every ad shows it. You remain responsible for what is posted in your name, so ask to see the live ad, and check it again after any edit.

    A quick board checklist

    • Does the board show the range in a clear place?
    • Is the range the same as on your own site?
    • Does the ad name the right location, including remote options?
    • Is there a dated copy of the live ad in your files?
    • Did you remove any question about past pay from the application form?

    Talking about pay at each stage

    The range in the ad is only the first point. A fair process keeps the pay conversation consistent from first contact to offer.

    StageWhat to say about pay
    AdThe range and what decides where in the range a person sits.
    First callConfirm the range still fits the candidate. Do not ask for pay history.
    InterviewsOnly discuss pay if the candidate raises it, and refer back to the range.
    OfferA number inside the range, with the reasons based on skills and scope.
    After offerAnswer questions in writing, so the record is clear.

    If a candidate says the range is too low, thank them, and say whether there is any flexibility. If there is none, say so clearly. It saves time for both sides and it is fair to everyone who applied at that range.

    Keep the records

    Keep the ad, the range worksheet and notes on how you set the offer. If someone later asks why two people in the same role are paid differently, you can show the job-related reasons. If a regulator or court asks about your ad, you can show what was posted and when. Store the records safely and delete them when your retention period ends. See our article on how long to keep rejected applicant data for the privacy side.

    A note on commission and bonus pay

    Where pay includes commission, tips or a bonus, a plain range of base salary may not tell the whole story. Say what the base is, what the variable part is, how it is calculated, and what a typical person earns in a normal year if you can support that figure with your own records. If you cannot support it, do not state it. Avoid examples that suggest a level of earnings you have not paid in the past.

    Check the local rule on whether variable pay must be included in the range you post. Where the law is not clear, include a short line that explains how the variable part works, and keep the written plan that supports it. A candidate who understands the plan is less likely to feel misled, and you are less likely to face a complaint later.

    Finally, tell the hiring team. The person who answers candidate questions should know the range, the rules and the reasons, so everyone gives the same answer from the first day the ad goes live.

    Frequently asked questions

    Do I have to put a salary in every job ad?

    Not everywhere. Some US states and cities require a range, the EU is introducing a right to pay information for applicants, and the UK has no general rule. Check the law for the place of work.

    Is a range enough?

    Where the law requires pay information, a good-faith range is usually the standard. Check the exact wording of your local rule.

    What if I hire remote workers?

    Some rules apply if the job could be done in the place. Check each place you are willing to hire in.

    Can I still negotiate?

    Yes. A range allows negotiation inside it. Keep the reasons job-related and written down.

    Related guides

    This is general information, not legal advice.

  • How to set a fair salary for a small business role

    How to set a fair salary for a small business role

    To set a fair salary, define the job and level first, then compare it with official pay data for your country and region, then build a range with a low, middle and high point. Check the range against what you already pay your team, and be ready to explain how a person moves through it. This guide gives you a method you can finish in an afternoon.

    Key takeaways

    • Price the job, not the person. Start with the role and the level, then place the person in the range.
    • Use official data first: BLS in the US, ONS in the UK, Eurostat and national statistics offices in the EU.
    • Build a range with a low, middle and high point. A single number invites argument.
    • Check your range against current staff for equal pay. Fix gaps before you hire.
    • Pay transparency rules are growing. Plan to share the range even where the law does not yet require it.

    Why a method matters

    Small employers often set pay by gut feel, by what the last person earned, or by what the candidate asks for. Each of these has a cost. Gut feel misses the market. The last salary may have been too low or too high. Asking the candidate first rewards people who negotiate hard and can create unfair gaps between people who do the same work.

    A simple method fixes this. It also makes it easier to write the job ad, to make the offer and to answer questions from staff. The cost to hire an employee article shows the extra costs on top of the salary, which you need for your budget.

    Step 1: define the job and the level

    Write a short description of the work, not a long wish list. Include the main duties, the skills you must have on day one, the skills you can teach, and the scope: does the person manage others, handle money, deal with clients, or work alone? Level matters as much as title. A “marketing manager” in a two-person business may do the work of a coordinator in a larger firm.

    • Entry: needs training, works under close guidance.
    • Experienced: works alone on most tasks, asks for help on hard ones.
    • Senior: owns an area, guides others, makes decisions with little review.
    • Lead: manages people or a function, is accountable for results.

    If you need help with the description, use the job description for a new role guide.

    Step 2: collect official pay data

    Use official sources before you use job boards or word of mouth. They show real data collected on a clear method, and they are free.

    United States

    The US Bureau of Labor Statistics publishes pay data by job and region in the Occupational Outlook Handbook and the Occupational Employment and Wage Statistics tables. Search for the job title, pick your state or metropolitan area, and read the range of pay from the lower to the upper end. Also check your state minimum wage and the federal rules on overtime for non-exempt roles at the Department of Labor.

    United Kingdom

    The Office for National Statistics publishes earnings data on its employment and labour market pages. Look for earnings by occupation and by region. Check the current legal minimum on the GOV.UK national minimum wage page, because it varies by age and changes from time to time.

    European Union

    Eurostat publishes labour data across member states at the Eurostat labour market pages. For a single country, the national statistics office is usually better, and some countries set pay floors through national law or collective agreements. Always check whether a collective agreement applies to your sector.

    x

    Step 3: build a range

    Take the official figures for your region and role, and decide where you want to sit: below, at or above the typical level. Then build three points.

    PointWhat it meansWho sits here
    LowEntry to the job, meets the basic requirementsNew to the level, needs training
    MiddleFully able, does the whole job wellMost people after the first year or so
    HighBeyond the level, with extra scope or rare skillsStrong performers and those with scarce skills

    Keep the range wide enough to allow growth but narrow enough to stay fair. A very wide range hides unfair differences. A very narrow range leaves no room for progress.

    Factors that move a person inside the range

    • Skills and proven results that match the job needs.
    • Relevant experience that the person will use in this role.
    • Scarcity of the skill in your area.
    • Extra responsibility that is written in the job description.

    Avoid factors that are not job-related, such as the pay at a previous job, what the person says they need, or how well they negotiate. In some places you cannot ask about pay history at all. See pay transparency in hiring for the rules.

    Step 4: check against your own team

    Before you hire, put your range next to the pay of people who do the same or similar work. If the new range is much higher than the pay of a current employee, you have a fairness problem to solve, and it is cheaper to solve it now than after a complaint. Equal pay laws exist in the US, UK and EU, and they cover work of equal value, not only identical jobs. The US EEOC page on equal pay and the GOV.UK gender pay gap guidance are good places to start.

    CheckQuestion to ask
    Same job, different payIs there a job-related reason, such as skills or results, written down?
    Similar jobsDo the jobs need similar skill, effort and responsibility?
    Group patternDo women, minorities or older workers cluster at the low end?
    New hire above current staffWill you raise current staff, or can you explain the gap?

    Step 5: decide the total package

    Salary is only part of the offer. List the parts you can give: base pay, bonus, benefits, holiday, flexibility, training and growth. A small business may not match a large firm on base pay but can often win on flexibility, learning and responsibility. Be honest. Do not promise bonuses, equity or raises that you may not be able to give.

    • Base pay: the range from Step 3.
    • Variable pay: only if you can describe the rule and pay it reliably.
    • Benefits: those required by law, plus any you can afford.
    • Time off: the legal minimum plus any extra.
    • Growth: a written plan for review at six and twelve months.

    Step 6: explain the range

    Tell candidates the range in the job ad or early in the process. It saves time for both sides. It also reduces the risk of a person turning down the offer after several interviews. A short sentence is enough: “The salary range for this role is X to Y, depending on skills and experience.” The write a job ad guide shows where to place it.

    When you make the offer, explain how you reached the number, in plain words: “This is where your skills sit in the range, based on the requirements we discussed.” If the person asks for more, ask what skill or scope is not yet priced in. If there is a real reason, you can move within the range. If not, explain what growth looks like.

    Common mistakes

    • Using the last person pay as the only guide.
    • Posting a range that is far from what you can actually pay.
    • Giving a higher offer to the person who negotiates harder, without a job-related reason.
    • Ignoring pay for current staff, then facing complaints.
    • Forgetting taxes, insurance and benefits when you budget.
    • Setting pay below the legal minimum, including for trial work or short placements.

    A one-page salary worksheet

    ItemYour notes
    Job title and level
    Main duties (three to five)
    Official data source and figure
    Range: low / middle / high
    Comparison with current staff
    Total package
    Date reviewed and by whom

    Review the range each year

    Pay data changes. Review each range once a year, and again if you have trouble hiring or losing people. Write down the date and the data you used. A short note is enough, and it protects you if someone asks why a person is paid as they are.

    When to ask for help

    If you pay across several countries, use a payroll provider or adviser who knows local law. If you have a collective agreement or a union, follow its rules. If you are unsure whether a gap between two people is justified, ask an adviser to review it. The aim is a range you can explain in a sentence to any employee.

    Worked example (fictional)

    A five-person landscaping firm needs a crew supervisor. The owner writes the job as: leads a crew of three, plans daily routes, handles customer calls and signs off finished work. That is the experienced to senior level. The owner checks the official wage tables for the region and finds a spread of pay for first-line supervisors. The owner picks a range that sits near the middle of that spread, because the firm can offer a company van, a four-day week in winter and a clear route to manager.

    Next, the owner checks current staff. The longest-serving crew member earns close to the bottom of the new range and has asked about a promotion. The owner decides to post the range, offer the crew member an interview for the supervisor job, and raise that person pay if they do not get it, because the gap could not be explained by skills. The decision is written down on the one-page worksheet. The owner can now explain every number in one sentence.

    Handling a candidate who asks for more

    Expect a request for more at some point. A calm routine keeps the talk fair.

    1. Thank the person and say you want to find a fair answer.
    2. Ask what is behind the request: a skill, scope or market comparison you have not priced in.
    3. Check the range and the worksheet. Is there room for that skill or scope?
    4. If yes, move within the range and tell the person why. If no, say so, and describe what could change the answer later, such as a review at six months.
    5. Never go above the range for one person without checking what it means for the others who do the same work.
    6. Confirm the final number and package in writing.

    If you do raise the offer, note the job-related reason. If the reason is only that the person pushed harder, think again. Over time, that pattern creates gaps that are hard to defend, and they often fall along lines of gender or ethnicity.

    Pay in a small business with little data

    Some roles are rare in your area, and official tables may be thin. In this case, combine three sources: the official figure for the closest occupation, two or three job ads for similar roles that show a range, and a short talk with a local adviser, accountant or trade body. Write down all three and your reasoning. Treat the result as a first range and review it after your first few hires.

    Do not copy a number from a single job ad. Ads can be out of date, can show a range that is not real, or can be for a very different employer. They are a clue, not the answer.

    Remote roles and pay across regions

    If you hire remote staff, decide in advance how you will set pay. You can pay by the location of the person, by one rate for the whole company, or by a mix. Each choice has trade-offs, and each must be applied the same way to everyone in the same role. Write the rule, share it, and check the legal minimum and tax rules for each country. Our guide to hiring in another country covers the other steps you need.

    Frequently asked questions

    How do I set pay when I have no budget data?

    Start with the official figures for your region, choose the low point you can afford, and be clear in the ad about what is not on offer. Add growth steps you can keep.

    Should I ask candidates for their current salary?

    In many places this is restricted or discouraged, and it can carry old pay gaps into the new job. Ask for their expectation after you have shared the range, where the law allows it.

    Do I need to publish the range?

    Some US states, the EU and parts of the UK are moving towards pay transparency. Check the current rule where you hire, and see our article on pay transparency.

    Can I pay different people different amounts for the same job?

    Yes, if the reasons are job-related and written down, such as skills, results or scope. The reason cannot be a protected characteristic.

    Related guides

    This is general information, not legal advice.

  • Do you need a probation period? How it works in each country

    Do you need a probation period? How it works in each country

    A probation period is a set time at the start of a job when you and the new hire check that the fit is right. It is not the same thing in every country. In some places it changes the legal rights of the employee, and in others it is only a management habit. This guide explains the differences and shows you how to run a fair one.

    Key takeaways

    • A probation period is a review period, not a legal switch that removes all rights.
    • In the US, most jobs are at will, so a probation period is mainly a management tool, and anti-discrimination law applies from day one.
    • In the UK, probation is not defined in law, but it can affect notice and how you manage performance. Discrimination law applies from day one.
    • In the EU, many countries limit the length of probation by law, and an EU directive sets a general upper limit.
    • Whatever the country, write down goals, hold reviews and decide with evidence.

    What a probation period is for

    A new hire and a new employer both take a risk. The employer has seen a CV and a few interviews. The employee has seen a job description and a few conversations. A probation period gives both sides a fixed time to see how the work really goes, and a clear point to talk about it.

    It works only when the goals are clear. A probation period with no goals is a worry for the employee and a weak record for the employer. If you have a good role brief and a first 30 days plan, you already have most of what you need.

    The law, country by country

    United States

    Most US jobs are at will, which means either side can end the job at any time, with some exceptions set by law or contract. Because of this, a probation period does not usually change legal rights. It tells the new hire that you will review their work at a set point. You should still follow anti-discrimination and wage laws from the first day. See the US Department of Labor for pay rules and the SBA guide to hiring and managing employees for general steps. Some states, and some written contracts, add limits, so check your own state.

    United Kingdom

    UK law does not define probation. In practice, employers use it to check suitability, and some contracts give a shorter notice period during it. Basic rights such as pay, the minimum wage and protection from discrimination apply from the first day. Rights such as protection from unfair dismissal depend on length of service, and the rules can change, so read the current page on GOV.UK employing people before you set your terms. Whatever the contract says, you must follow a fair process, and the Acas pages on recruitment and managing people are a good place to start.

    European Union

    There is no single EU probation rule that every employer follows in the same way, but there is a common floor. The EU directive on transparent and predictable working conditions sets a general maximum for probation, and many member states set shorter limits, rules for renewal and rules for notice. You can read the text on EUR-Lex. Because national law decides the details, always check the rules of the country where the employee works.

    x
    TopicUSUKEU
    Is probation defined by law?Generally noGenerally noOften yes, set nationally
    Typical lengthManagement choiceOften 3 to 6 months by contractSet or capped by national law
    Discrimination law applies?Yes, from day oneYes, from day oneYes, from day one
    Notice during probationUsually as per contract or at willCheck contract and lawSet by national law
    Main riskPoor recordsUnfair processExceeding legal limits

    How long should a probation period be?

    Pick a length that matches how long it takes to see whether the person can do the job. A role with a short learning curve can use three months. A role with a long learning curve, such as a sales role with a long cycle, may need six months. Do not make it longer than you need, and do not use it to avoid a hard conversation. In countries with legal limits, stay inside them.

    How to run a fair probation period

    1. Write three to five goals for the first three to six months. Make each one something you can see.
    2. Give the goals to the person on the first day, with the date of each review.
    3. Hold a short review in week two, to catch problems early.
    4. Hold a longer review at the midpoint. Use the same form for every employee.
    5. Ask the person how it is going, and what they need from you.
    6. Keep notes of each review. Write what you saw, not what you assume.
    7. Decide before the end date. Confirm, extend if the law and contract allow it, or end the job following your local process.
    8. Tell the person in writing, and say what happens next.

    A review template you can copy

    QuestionNotes
    What were the goals for this period?
    What has the person achieved? Give examples.
    What is behind plan? What help is needed?
    What did the person say about the job so far?
    What is the decision, and why?

    Mistakes small employers make

    • Having no written goals, so the review is based on feelings.
    • Skipping the early review, so the person hears about problems only at the end.
    • Treating probation as a reason to ignore the usual rules on fairness.
    • Letting the date pass with no decision. In some places that changes the legal position.
    • Holding different reviews for different people for no clear reason.

    If the review shows a poor fit, talk to the person early and plainly. Often a small change in training or in the task list fixes the issue. If it does not, follow your local legal process and, if you are unsure, ask a qualified adviser. The cost of a bad hire is real, but so is the cost of a rushed decision.

    What to put in the contract

    • The length of the probation period and how it can be extended, if the law allows.
    • The notice period during probation, if it differs.
    • What happens at the end: confirmation in writing.
    • A line saying that review meetings are part of the process.

    The offer letter template has a place for these terms.

    Worked example (fictional)

    A small design studio hires a junior designer. The owner writes four goals: learn the studio templates in the first month, deliver two client drafts without help by month three, handle one client call alone by month four, and keep files tidy at all times. The probation period is four months. The owner holds a review in week two, month two and month four, using the same form each time.

    At the week two review the designer says the file naming system is confusing. The owner fixes the guide. At month two the drafts are late, so the owner pairs the designer with a senior for one project. At month four both goals are met, and the owner confirms the job in a short letter. No one is surprised at any point, and the record is clear.

    How to give feedback during probation

    Feedback is the main benefit of a probation period. Use short, specific, kind sentences. Say what you saw, what you expected and what to do next time. Avoid labels such as lazy or slow, and avoid comparing the person with others.

    • Name the task and the date: “The client report on the 12th had three missing figures.”
    • Name the standard: “We check every figure against the source.”
    • Name the next step: “Please use the checklist for the next report, and we will review it together on Friday.”
    • Ask a question: “What made it hard to finish?”

    If the same issue appears three times after clear feedback and support, record it and discuss the next step with an adviser. Written notes make the later conversation fair for both sides. For more on this, see how to give fast interview feedback, which uses the same plain approach.

    Fairness and bias in reviews

    Reviews can be unfair when they rely on memory and impression. Protect against this in three ways. First, use the same goals and form for everyone in the same role. Second, write notes soon after events, not at the end. Third, ask a second person to read the notes before a hard decision. If the person has a disability, a health condition or a family duty, consider whether a reasonable adjustment or flexibility would help, and note that you did. Never base a decision on a protected characteristic.

    Be careful with pregnancy, illness, religion and similar topics. If the person raises one, listen, write down only what is needed for the job, and read the official guidance for your country before you act.

    Probation for different kinds of role

    Entry level and trainee roles

    For a first job, give more training time and more frequent check-ins. Set goals that focus on learning, such as mastering a tool or a process, not on output alone. A weekly 20-minute meeting in the first two months is usually enough to catch trouble early.

    Senior and specialist roles

    Senior people need less training but more context. Goals can focus on results, relationships and decisions. Agree two or three outcomes that matter most, and hold a review at a time when the first results should be visible, not at an arbitrary date.

    Part-time and flexible roles

    If the person works fewer days, the same calendar length gives you fewer days of evidence. You may choose a longer period if the law allows it, or you may count working days instead of weeks. Explain the choice in writing, and check that the choice does not treat part-time staff less favourably than full-time staff in a way the law forbids.

    What if the person wants to leave?

    Probation works in both directions. If the employee says the job is not right, treat it as useful information. Ask what is not working, thank them, agree the notice terms from the contract, and plan a handover. A calm end protects your reputation, and the next candidate may hear about it.

    A short script for the end-of-probation meeting

    1. Thank the person for their work so far.
    2. Say the decision at once, in one sentence.
    3. Give two or three examples that explain it.
    4. Ask for their view and listen without interrupting.
    5. Explain the next steps and the date they take effect.
    6. Confirm in writing the same day.

    Checklist for the day probation ends

    • The decision is made at least a week before the end date.
    • The notes of all reviews are in one place.
    • The person is told in a private meeting, then in writing.
    • If the job is confirmed, update payroll, benefits and the contract if needed.
    • If the period is extended, the reason, the new date and the goals are in writing, and the law and contract allow it.
    • If the job ends, follow the local process and the notice terms.

    Keeping the records

    Keep the goals, the review forms, the notes and the final letter in the personnel file. Limit who can see them. Delete what you no longer need once the retention period in your country ends. If the person asks to see their records, check the data access rules where you operate, because in the UK and EU a person can usually ask for a copy of their personal data.

    Frequently asked questions

    Do I have to have a probation period?

    No. In most places it is a choice, though in a few countries it is a normal part of the contract. Check the rules where the employee works.

    Can I fire someone during probation without a reason?

    That depends on the country, the contract and the reason. Discrimination is unlawful from day one in the US, UK and EU. Check local rules before you act.

    Can I extend probation?

    Sometimes. Some countries limit extensions or require agreement from the employee. Look at your contract and local law first.

    Is probation the same as a trial shift or a work sample?

    No. A trial task before the offer is part of selection, while probation happens after the person is hired.

    Related guides

    This is general information, not legal advice.