Yes, you can give useful feedback to rejected candidates, and for people who reached the interview stage it is worth doing. Keep it short, tie it to the written requirements, avoid anything about personal traits, and send it fast. This guide explains when to give feedback, how to word it, what to avoid and how to set a policy your team can follow.
Key takeaways
- Give feedback to everyone you interviewed, if you can. Give a short, kind reply to everyone else.
- Base it on the written requirements and the evidence you saw. Two or three points are enough.
- Never mention protected traits or guesses about personality. Do not compare candidates by name.
- Keep an eye on privacy: share only the candidate own information.
- Use templates, then personalise them. Log what you sent.
Why feedback matters
A rejection with no reason leaves a person guessing. They may think the process was unfair or that they have no chance elsewhere. Useful feedback shows respect, helps people improve, and builds your employer reputation. Candidates talk to each other, and people who are treated well often apply again or refer others. Our candidate experience checklist and guide to avoiding ghosting cover the wider picture.
Feedback also helps you. Writing a reason forces you to check that your decision links to the requirements. If you cannot write a clear reason, the decision may not be sound.
Who should get feedback
| Stage reached | What to send | Why |
|---|---|---|
| Applied, not shortlisted | A kind, clear message that the application was not taken forward | Closure saves time and respect |
| Screening call | A short message, with one specific point if you can | They spent time with you |
| First interview | Two or three points tied to the requirements | They prepared and gave their time |
| Final interview | A call from the recruiter or manager with specific feedback | High effort and high hope |
| Declined offer | A thank you and a question about why, for your own learning | Useful data for you |
For high volume roles, individual feedback to every applicant is not realistic. Use clear, kind templates, and offer more detail to those who reach interview. See screening at volume for a practical way to manage the numbers.
What good feedback looks like
Good feedback is specific, kind and brief. It links to the requirements the candidate saw in the ad. It gives the person something they can use.
| Weak feedback | Better feedback |
|---|---|
| We went with someone stronger. | We chose a candidate with more recent experience managing a team of five or more, which was a key requirement. |
| You were not a culture fit. | Your answers on working with stakeholders did not give examples of agreeing a plan with people who disagreed, which we looked for. |
| You lack experience. | The role needed hands-on use of the reporting tool, and your examples focused on other tools. |
| We had many strong candidates. | Several candidates met all the requirements. The final choice came down to experience with supplier contracts. |

How to write it: a five-step method
- Open the scorecard. Look at the scores and notes for each requirement.
- Pick the one or two requirements where the gap was clearest, and one strength if there was one.
- Write each point as a fact, not a judgment: what you saw or heard, and what the role needed.
- Check against the rules in the next section. Remove anything risky.
- Send or say it, within a few working days of the decision, and log it.
The scorecard is the basis. If you use an interview scorecard, feedback is easy. If you have only memories, it is hard and risky. Notes taken during the interview, as in how to take interview notes, make it much easier.
What to avoid
- Any mention of age, sex, race, religion, disability, health, family, pregnancy or any other protected trait, even in praise.
- Guesses about personality or motives, such as “you seemed nervous”.
- Comparisons with named people or with other candidates.
- Promises about future roles you cannot keep.
- Sharing the notes or scores of other people.
- Anything you would not be happy to see quoted later.
- Off the cuff comments on the phone that are not in your records.
Feedback can be requested by the candidate in some places under data access rules. In the UK and EU, a person can ask for a copy of their personal data, which may include interview notes. In some US states, rules also apply. Write notes that are factual and job-related so they are fair to read. The ICO guidance on recruitment and selection and our GDPR guide for job applicants explain more.
Scripts you can adapt
Short message after application
“Thank you for applying for the role of X. We reviewed all applications against the requirements in the ad. We will not take your application further this time. We wish you well in your search, and we welcome applications for other roles that fit your skills.”
After a first interview
“Thank you for the time you gave us for the interview. We have decided to take other candidates forward. The role needed strong experience in [requirement], and in the interview we heard more about [other area]. You explained [strength] clearly. We wish you well, and you are welcome to apply for future roles.”
Phone call after a final interview
“Thank you for coming through every stage. I wanted to call you myself. We chose another candidate for this role. The deciding factor was [requirement]. A strength we noted was [strength]. If it helps, I am happy to answer one or two questions.”
When a candidate asks for more detail
“Thank you for asking. I can share the main points from our notes against the requirements. I cannot discuss other candidates or share their details. The main points are: [point one], [point two].”
How to handle a pushback
Sometimes a candidate disagrees or asks for the decision to be reviewed. Stay calm and polite. Thank them, restate the facts you used, and say what you can and cannot discuss. If they raise a claim of unfair treatment or discrimination, do not argue. Record it, tell your HR lead or adviser at once, and follow your complaints process. Never delete the notes.
A policy your team can follow
| Item | Policy wording to adapt |
|---|---|
| Who gets feedback | All interviewed candidates receive a message with specific points. Others receive a standard reply. |
| Who gives it | The recruiter, with the hiring manager input. Hiring managers do not give informal feedback by phone. |
| Timing | Within three working days of the decision. |
| Content | Two or three points tied to the written requirements. No protected traits. No comparisons. |
| Records | Copies of messages are saved with the candidate file. |
| Questions | Requests for more detail go to the recruiter, who checks with HR if needed. |
Training hiring managers
Hiring managers often want to help by giving frank comments. Without training, this is where risk enters. Give them a one-page guide, a few sample sentences and a clear rule: send feedback through the recruiter. Our guide for managers on fast interview feedback shows the same approach from their side.
Measuring whether it works
- Candidate survey scores after the process.
- Share of candidates who reapply or refer others.
- Time between decision and message sent.
- Number of complaints or challenges about the process.
- Offer acceptance rate for finalists you contacted quickly.
Track these in your hiring dashboard, review each quarter, and adjust your templates.
Worked example (fictional)
A recruiter at a logistics company closes a role for a planning assistant. Twelve candidates were interviewed. Using the scorecards, she writes feedback for each in three sentences: one strength, one gap related to a requirement, and a kind close. For the two final candidates, she calls. One candidate asks whether the decision was about age. The recruiter replies that the decision was based on the written requirements, says she will note the question, and informs HR. HR reviews the scorecards, finds them consistent, and replies in writing. The records are complete, and the candidate sees that the process was careful.
Feedback by country: what to keep in mind
United States
Employers must not discriminate on protected grounds at any stage of hiring. The EEOC lists the practices that are prohibited. Keep feedback limited to job-related facts. Keep interview notes and related records for the period the rules require, and ask your adviser about your state, as some states add rules about records and about requests from applicants.
United Kingdom
The Equality Act protects applicants from discrimination, and the UK GDPR gives people the right to ask for their personal data. Feedback and notes can form part of that data. Acas offers practical guidance on recruitment at acas.org.uk/recruitment. Write every note as if the candidate may read it.
European Union
GDPR applies to candidate data, including the right of access, and national equal treatment laws apply to the process. Local rules on how long you can keep data and how you must inform candidates vary. Our applicant privacy notice template can help you tell candidates what you do with their data.
What to do when you cannot give detail
Sometimes you have little to say. The candidate was fine, but another was a better match on one point. In that case, say so honestly. A short, truthful message is better than invented detail. If you have no notes at all, treat that as a signal to fix your process: add scorecards and note taking for the next round.
Candidates who ask for tips, not feedback
Some candidates ask how to do better. You can give general advice that applies to any application, such as: use the exact wording of the requirements, give an example with scope and result, and keep answers focused. Do not give advice that implies you know their personal circumstances. If they ask about a trait you cannot discuss, say that your decision was based only on the written requirements.
A feedback quality checklist
- Does each point link to a requirement in the ad?
- Is each point a fact, not a guess?
- Is the message under 150 words?
- Does it avoid protected traits and other candidates?
- Is the tone kind and clear?
- Has someone else read it if the case is sensitive?
- Is a copy saved in the candidate file?
Using feedback to improve your own process
Feedback works in both directions. Each time you write a rejection reason, note which requirement caused the gap. If many strong candidates miss the same requirement, the requirement may be unclear, too narrow or wrongly placed. If candidates fail at the same interview question, check whether the question is fair. If several people tell you the process was slow, look at your timeline. Review these notes once a quarter with your hiring managers and update the ad, the questions and the scorecard.
Ask a few candidates, including those you rejected, for brief feedback on your process. Keep the survey short, offer anonymity and use the answers to improve. Share what you changed, so the effort shows. Over time, you will see fewer complaints, more referrals and a stronger reputation among the people you want to hire in the future.
Frequently asked questions
Is it risky to give feedback?
It can be if it is vague or personal. Short, factual points tied to the written requirements are usually safe and helpful. Ask your HR lead or adviser for a policy.
Do I have to give feedback?
Usually not by law, but some places give candidates rights to see their data. Check local rules. Giving feedback to interviewed candidates is good practice.
What if I used an automated tool in screening?
Be ready to explain the criteria and that a person made the decision. Check rules such as GDPR Article 22 and local laws on automated tools.
Should I give feedback to every applicant?
For high volume roles, send a clear, kind standard message to all, and offer detail to those who were interviewed.
Related guides
This is general information, not legal advice.


















