Author: fhai

A right to work check is a simple step: before someone starts, you confirm that the law lets them work for you. The rules differ by country, so the right method in the US is not the right method in the UK or the EU. This guide gives the basics for each, a routine you can copy, and the errors small employers make most often.

Why the check matters

Employing someone who is not allowed to work can lead to fines and other penalties. Checking only some people, or asking some people for extra papers, can also be unlawful discrimination. The safest approach is one fixed routine that every new hire goes through.

The check is not a hiring test. It happens after you decide to make an offer, not before. A person who looks or sounds foreign is not more likely to need a check, and every person you hire needs the same one.

The general routine, in any country

1. Make the offer conditional on the right to work check.
2. Tell the person which documents are accepted, and let them choose which to show.
3. Look at the original documents with the person present, or use the official online route where one exists.
4. Check that the documents look genuine, that the photo and details match the person, and that the dates are valid.
5. Record the result in the way your national rules require.
6. Add any expiry or review date to your calendar.
7. Store the record safely, and delete it when the retention period ends.

United States: Form I-9

In the US, every employer must complete Form I-9 for each new employee. The employee fills in their section no later than their first day of work. The employer then examines documents that show identity and work authorisation, and completes the employer section within the time the form instructions give. The official source is the USCIS I-9 page, which links to the current form, the instructions and the list of acceptable documents.

Key points for small US employers

• The employee chooses which acceptable documents to show. You must not say which ones you want.
• You examine the documents and record what you saw. You do not need to keep copies unless you do so for every employee.
• Use the current version of the form. Older versions may not be accepted.
• Some employers can use an electronic system, and some can use E-Verify. Check the USCIS page before choosing either route.
• Keep each form for the period the instructions state, and store I-9 forms apart from personnel files so they are easy to produce.

US errors to avoid

• Asking for a particular document, such as a passport or a green card.
• Filling in the form before the person has accepted the job.
• Asking for documents from some people but not others.
• Letting the employee complete the employer section.
• Failing to follow up when work authorisation has an end date.

United Kingdom: right to work checks

In the UK, employers must check that a person has the right to work before they start. Doing the check correctly gives the employer a statutory excuse against a civil penalty if the person later turns out not to be allowed to work. The route depends on the person. Some people can be checked using original documents, and some can be checked online using a share code. The official guidance is on the GOV.UK right to work check page, and the wider employer overview is at GOV.UK employing people.

Key points for small UK employers

• Check before the person starts work. A check done after the start date does not give the same protection.
• Use the route that fits the person. British and Irish citizens can show certain documents, and others may prove their status online.
• Make and keep a copy of the evidence, with a note of the date you did the check.
• Diarise any time limit, and repeat the check before it ends.
• Keep the record for the whole time the person works for you, plus the period the guidance states afterwards.

UK errors to avoid

• Doing the check by video call or by looking at a photo sent by message, when the guidance requires a different method.
• Keeping no record of the date of the check.
• Missing a follow-up check when a visa or permission has an end date.
• Asking only people with a foreign accent or name.
• Using out-of-date guidance. Check the GOV.UK page each time you hire.

European Union: national rules apply

The EU does not have one single right to work check. Each member state sets its own rules for how an employer confirms a worker can work, what documents are accepted, what notifications are needed and what records are kept. EU citizens have a right to work in other member states, but the employer may still need to register or notify the worker in the way national law requires. Start with the Your Europe business pages on human resources, then check the page of the national authority in the country where the person will work.

A simple approach for EU employers

1. Identify the country where the work will be done.
2. Find the national rule for checking identity and work authorisation, and for registering a new employee.
3. Ask the person for the documents the national rule names, and record what you saw.
4. For non-EU workers, check whether a work permit or residence permit is needed, and when it ends.
5. Ask a local adviser if you are unsure. Rules for posted workers and remote workers can differ.

If you are hiring someone who lives in another country, read how to hire in another country before you make an offer.

Compare the three approaches

Question	US	UK	EU
Who does the check?	Employer	Employer	Employer, under national rules
When?	After acceptance, within the form timeline	Before the start date	Before or at the start, per national rule
Who chooses documents?	The employee	The employee, within the allowed list	Depends on the country
What do you keep?	Form I-9	Copy of evidence and date of check	Depends on the country
Repeat checks?	When authorisation ends	When permission ends	When a permit ends

A copyable checklist

• Offer letter says the job is conditional on a right to work check.
• The same routine is used for every new hire.
• The person is told which documents are accepted and is not told which to choose.
• Documents are checked in person or through the official route.
• The person has been compared with the photo and details on the document.
• The date of the check and the name of the checker are recorded.
• Expiry dates are added to the calendar with a reminder at least a month before.
• Records are stored securely and deleted when the retention period ends.

Candidates, privacy and fairness

Right to work documents contain personal data, and in some cases special category data. Collect them only from the person you are hiring, not from every applicant. Tell them why you need them and how long you will keep them. The article on GDPR for job applicants explains how to write a clear notice.

Do not ask about someone immigration status in the first interview or on the application form. Ask whether they are legally able to work in the country where the job is, in the way your national guidance allows, and leave detailed checks until after the offer.

What to do when a document looks wrong

If a document does not look genuine or does not match the person, do not accuse them. Stay calm, say that you cannot accept the document, and ask whether they have another acceptable one. Write down what you saw and what you said. In the UK and the US there are official routes for checking a case, and in the EU you can contact the national authority. Do not start work until the check is complete.

Where this fits in your hiring process

The right to work check is the last step before the first day, after the offer and the references. Put it in your timeline from the start. The first hire plan shows where it sits, and the offer letter template has a line for a conditional offer. Then plan the first 30 days so the person has a good start.

A simple log you can copy

Name	Start date	Check method	Date checked	Checked by	Expiry or review date
Example Person (fictional)	1st of the month	Original documents	Before start	Owner	None
Example Person B (fictional)	1st of the month	Online share code	Before start	Manager	Date on permission

Special cases small employers meet

Remote and hybrid workers

If someone works from home in a different country from your office, the law of the country where they work usually decides which check applies. Do not assume the rules of your own country cover them. Before you make the offer, find the official guidance for the place where the work will be done, and ask a local adviser whether you must register as an employer there.

Part-time, seasonal and short contracts

The check is needed for every employee, however short the job. A student who works two weeks in the summer needs the same check as a full-time manager. Build the check into your seasonal hiring routine, and set aside time for it in the week before the start date so the first day is not delayed.

Agency workers and contractors

If you use an agency, the agency usually does the check for the workers it supplies, but your contract should say so in writing. If you engage a self-employed contractor, the rules can differ, and the label on the contract does not decide the matter. Read employee or contractor before you rely on a label.

Students and people with limited permission

Some visas allow only limited hours or only some types of work. Ask for the details of the permission, record any limit, and make sure the rota respects it. Write the limit in the log so the next manager sees it.

Training the person who does the check

Whoever does the check should be named, trained and consistent. Give them a one-page guide that lists the steps, the accepted documents and the official page for your country. Ask them to practise with a colleague before the first real check. If the checker is on leave when a new hire starts, name a backup so the check is never skipped.

Review the process twice a year. Pick a few records at random and ask three questions: was the check done before the start date, is the record complete, and is any expiry date missing from the calendar. Fix gaps at once and note the change in your log.

Five-minute self audit

• Open your last five hire records. Is each check dated and signed?
• Is there a diary entry for every document that expires?
• Do you store the records in one place, with limited access?
• Does your offer letter mention the check?
• Does your job ad avoid asking for particular documents?

Frequently asked questions

Can I check right to work before making an offer?

It is usually better to check after you decide to make an offer, and to apply the same step to every person you hire. Checking earlier can lead to unfair treatment of applicants.

Do I need copies of documents?

In the UK you need to keep a copy and record the date. In the US you complete Form I-9 and need not copy documents unless you do so for everyone. Other countries differ, so check the official page.

What if the person has a time limit on their right to work?

Add the end date to your calendar, remind the person in good time, and repeat the check before it ends according to your national rules.

Can I use a service to do the checks for me?

Yes, in some countries. You remain responsible for the result, so choose a provider who follows the official method.

Related guides

• Small business hub
• First hire plan
• Hire in another country
• Employer guides

This is general information, not legal advice.

To check references fairly, ask the candidate for permission, contact only the referees they name, ask the same job-related questions of every referee, write down the answers, and use them to confirm what you learned in the interview. Do not use references to look for private information, and do not let one comment decide the outcome without a check.

Why references are worth a short call

References do three jobs. They confirm facts, such as the job title and dates. They give you a second view of how the person works. And they help you plan the first months, because a good referee can say what support the person needs. They are not a test of character, and they are not a reason to ask about private life. A short, structured call of 15 minutes is enough.

References have limits. Many referees only confirm dates and title because of company policy or fear of legal risk. Others are friendly and say only good things. Treat the reference as a supporting signal, together with the interview scorecard and any work sample. Our article on the interview scorecard shows how to keep the main evidence in one place.

The rules before you call

Rule	What it means in practice
Get consent	Tell the candidate you will contact referees and ask for names and contact details. Do not contact the current employer without permission, because it can put the candidate’s job at risk
Use named referees first	Ask for two or three people who worked with the candidate. A manager is best. Add a colleague or client if the candidate cannot name a manager
Time the check	Do it after you have a preferred candidate, so that you ask for fewer people to spend time, and make any offer conditional on satisfactory references if needed
Keep it job-related	Ask about the work: tasks, results, reliability and teamwork. Do not ask about health, family, age or other protected traits
Apply the same process to all finalists	Same questions, same steps, same notes
Handle data lawfully	You are collecting personal data. In the UK and EU, data protection law applies and the candidate may have the right to see what you hold. In the US, rules differ by state and by type of check

For data protection basics, see the UK Information Commissioner’s Office pages on employment information. For the EU, the GDPR text sets the principles, and your national data protection authority gives local guidance. In the US, if you use an outside company to prepare a background report, the Federal Trade Commission explains your duties under the Fair Credit Reporting Act in its page Background Checks: What Employers Need to Know.

Step-by-step process

Step 1: Ask the candidate

Send a short message after the final interview. Example: “We would like to take up two references before we make an offer. Could you send the name, role and contact details of two people who have managed you or worked closely with you, and tell us the best time to call? We will not contact your current employer without your permission.”

Step 2: Send the referee a short note

Contact the referee by email and offer a call or a short written form. Example: “[Candidate] has applied for a [role] at [business] and gave your name as a referee. May I ask you a few questions about their work with you? It will take about 15 minutes. Please tell me a time that suits you, or reply by email.”

Step 3: Ask the same questions

Open with the facts: dates, title, and the nature of the relationship. Then ask the job-related questions below. Write the answers as the person speaks.

Step 4: Check and record

After the call, write a three-line summary: what was confirmed, what was new and what was unclear. Mark each must-have as supported, not supported or no information. Store the notes with the candidate’s file.

Step 5: Follow up on anything unclear

If a comment worries you, give the candidate a chance to explain, using neutral words: “A referee mentioned that deadlines were sometimes difficult. Can you tell me more about that?” Then decide using all of the evidence.

Question bank

Topic	Question	Why it helps
Facts	Can you confirm the dates of employment and the job title?	Checks the CV
Relationship	How do you know the candidate, and for how long?	Shows how well the referee knows the work
Tasks	What were the main tasks and responsibilities?	Checks fit with your tasks
Results	What did the candidate achieve that you remember best?	Checks evidence of results
Reliability	How did the candidate manage deadlines and attendance?	Checks dependability. Ask in a neutral way. Do not ask about health or family
Teamwork	How did the candidate work with others?	Checks cooperation
Learning	How did the candidate respond to feedback?	Checks growth
Support	What support helped the candidate do their best work?	Helps you plan onboarding
Rehire	Would you work with this person again, and in what kind of role?	Gives an overall signal
Open	Is there anything else I should know about the work?	Allows extra context

Keep a scale for your own use, for example 1 to 4, and define it in words. Do not read hints into short or cautious answers. Many referees give brief replies because of policy. If a referee will only confirm dates and title, accept this and rely on other evidence.

Written or by phone?

Method	Strengths	Weaknesses
Phone call	Richer detail, can ask follow-ups, hear tone	Needs scheduling; harder to record exactly
Email or online form	Easy for referees; written record	Less detail; referees may write general praise
Short video call	Similar to phone	Needs a time slot

For a small business, a 15-minute call with a short form for the notes is usually best. Offer the referee a written option if they prefer. Always follow their wishes regarding how their words are recorded and shared.

Red flags and green flags

Signal	How to treat it
Facts differ from the CV (dates, title)	Ask the candidate to explain. Mistakes happen. Look for patterns
The referee is a friend or relative posing as a manager	Ask for another referee from a work setting
The referee refuses to talk	Accept. Rely on other evidence. This is common
Several referees mention the same concern	Take it seriously. Discuss it with the candidate
All referees describe the same strengths as you saw in the interview	A good sign; confirm the evidence on the scorecard
One referee is negative and others are positive	Look for context: different roles, different managers. Do not decide on one voice

What not to do

• Do not contact a current employer without permission.
• Do not ask referees about protected traits or private life.
• Do not use social media comments in place of a reference.
• Do not share one referee’s words with the candidate in a way that reveals who said them, unless the referee agreed.
• Do not delay the process for weeks. Candidates may accept other offers.
• Do not make a final offer to someone you have not checked, when the role needs trust, for example handling money or working with vulnerable people. Follow the legal checks for such roles.

Some roles need formal checks, such as right-to-work, criminal record or professional licence checks. These are different from references. Use the official guidance: in the UK, GOV.UK: checks employers can make on job applicants; in the US, the FTC page above; in the EU, your national rules. Do them only when the law allows and the role requires. See our first hire plan for the order of steps.

A sample note sheet

Field	Entry
Candidate / role
Referee name, role, relationship
Date and method
Facts confirmed (dates, title)
Must-have 1: evidence
Must-have 2: evidence
Must-have 3: evidence
Concerns raised
Rehire answer
Summary in three lines

A worked example (fictional)

This example is invented. A small design studio plans to hire a project coordinator. The preferred candidate gives two referees: a former manager and a client. The must-haves are “keeps projects on schedule”, “communicates clearly with clients” and “works well in a small team”.

Must-have	What the manager said (summary)	What the client said (summary)	Result
Keeps projects on schedule	Delivered eight projects in two years; one slipped by a week because a client changed the brief	Always sent early warning when dates moved	Supported
Communicates clearly with clients	Wrote the weekly update that clients liked	Replies were fast and clear	Supported
Works well in a small team	Helped train a new colleague	No information	Partly supported
Concern	Needed support when handling several urgent tasks at once	No concern	Discuss with candidate

The studio then asked the candidate a neutral question: “Your former manager mentioned that urgent tasks were hard to handle at once. Can you tell me how you organise your work when everything arrives together?” The candidate described a daily list and a rule for escalating. The studio recorded the answer, noted the need for a clear priority system in onboarding, and made the offer. The reference check helped plan support, rather than only rule the person in or out.

Message templates

Reply to a referee who wants to give a written answer

“Thank you. Please reply to these four questions: What were the main tasks? What results do you remember best? How did the person handle deadlines? Would you work with them again, and in what role? Your answers will be kept only for the hiring decision and shared with the people who decide.”

Message to a candidate when a referee raises a concern

“Thank you for the references. One of them mentioned [neutral description of the point, without naming the person]. I would like to hear your view. Can you tell me more about it?”

Message to a candidate after a satisfactory check

“The references we received support what we heard in your interview. We would like to make you an offer. I will send the details by [date].”

Timeline for a quick check

Day	Action
Day 1	Final interview ends; send reference request to the candidate
Day 2	Candidate sends names; you contact referees
Days 3 to 4	Calls or written replies; write summaries
Day 5	Decide, call the candidate, send the offer or the outcome

A five-day timeline respects the candidate’s time. If a referee is slow, tell the candidate and ask for a back-up referee. Do not leave a good candidate without news for a week.

Frequently asked questions

When should I check references?

After you have a preferred candidate and before you make an unconditional offer. Tell the candidate in advance.

Can I call the current employer?

Only with the candidate’s permission. Contacting it without consent can put the person’s job at risk.

How many references do I need?

Two is enough for most small business roles. Add one more only if the first two leave key questions open.

What if a former employer will only confirm dates?

Accept this. Many employers have this policy. Use the interview, work sample and other referees for evidence.

Do I need the candidate’s consent in every country?

Consent or another lawful basis is needed under data protection law in the UK and EU. Even where it is not strictly required, asking is fair and respectful. Check local rules.

Related guides

• Hiring guides for small businesses and founders
• How to make your first hire: a step-by-step plan
• Interview scorecard template with a worked example
• What you can and cannot ask in a job interview
• All hiring guides for employers
• How to make a job offer: a letter template and what to include
• How to avoid hiring friends and family by mistake
• Criminal record checks in hiring: fair practice by country
• How to turn down a candidate kindly and clearly: templates
• How to check references as a hiring manager: questions that work

This is general information, not legal advice.

A good job ad tells a candidate what they will do, what you need, what you pay, where the work happens and how to apply. Write it in plain words, keep to a few checkable must-haves, show a pay range and describe your process. The ad is also your first screening tool: a clear ad brings fewer unsuitable applications and more people who can actually do the work.

Why the job ad matters more than it seems

Most hiring problems that look like “too many bad applicants” start in the ad. A vague ad attracts everyone and puts the whole filtering job on you. A precise ad lets candidates screen themselves. The best ads also respect the reader: they are short enough to read in two minutes, honest about the hard parts of the job and specific about what happens next.

FastHire is being built on the same principle. Candidates check their fit against the requirements before they apply, and employers see each requirement next to the exact CV passage that supports it. FastHire is coming soon. It does not rank, score or reject candidates, and people make every decision. Whatever tools you use, the work starts with requirements that can be checked.

The eight parts of a good job ad

1. A job title people actually search for

Use the common name of the role, such as “Bookkeeper”, “Customer Support Assistant” or “Electrician”. Avoid invented titles such as “Ninja” or “Guru”. Put the level in plain words when it matters, for example “Junior” or “Senior”. Add the location only if the role is tied to one place.

2. A two-sentence summary

Say who you are and why the role exists. Example: “We are a six-person online shop selling home goods. We need someone to keep our customers happy and our orders on time.” Candidates should know within ten seconds whether the ad is for them.

3. What you will do

List five to seven tasks, in order of time spent. Use verbs and objects: “answer customer emails within one working day”, “prepare weekly invoices”, “keep the stock list up to date”. Add one sentence about the hardest part of the job. It builds trust.

4. What you need

This is the must-have list. Keep it to three to five items, and write each so that a person can answer yes or no from their CV. Use “at least one year of customer support work, paid or unpaid” instead of “excellent communication skills”. If a requirement cannot be checked, leave it for the interview. See How to write job requirements candidates can actually check themselves against and Must-haves vs nice-to-haves for more.

5. Nice to have

Keep this short, and say clearly that people without these items are welcome to apply. Never screen out on a nice-to-have.

6. Pay and benefits

Show a pay range and the pay period, for example “per year” or “per hour”. List the benefits that matter to most applicants: holiday, pension or retirement plan, flexible hours and training. Do not list benefits you do not offer.

Pay information is moving from good practice to legal duty in many places. Some US states have pay-range laws for job ads, and the EU has adopted Directive (EU) 2023/970 on pay transparency. Each EU member state must apply it in national law, so check the rules in the country where the person will work. Rules differ and change, so check your local law.

7. Location, hours and flexibility

Say where the work happens, how many days are on site, and what hours are expected. If a role is remote, say which countries or time zones you can hire in. If the schedule can be flexible, say so.

8. How to apply and what happens next

Give the closing date, the steps (for example: application, 15-minute call, one-hour interview, short work task), the time each step takes and when people will hear from you. Offer a contact for adjustments, such as a different format for the interview or the application. Ask for a resume or CV and, at most, one short written question.

Before and after: the same role, two ads

Here is a weak ad. It is typical of what small businesses post when they are in a hurry.

Rockstar Customer Ninja Wanted!!

We are a fast-growing, dynamic company looking for a young and energetic go-getter to join our family. Must be a native English speaker with excellent communication skills and a can-do attitude. Must be able to work under pressure and wear many hats. Competitive salary. Apply now!

Now the same role, rewritten.

Customer Support Assistant, Greenfield Home Goods

We are a six-person online shop selling home goods in the UK and Ireland. We need someone to keep our customers happy and our orders on time.

What you will do: answer customer emails and chats within one working day; process returns and refunds; keep our help pages up to date; tell us each month what customers ask about most. The hardest part of the job is the first week of December, when volume triples.

What you need: at least one year of customer support work (paid, unpaid or volunteer); clear written English; comfort learning new software.

Nice to have: experience with an online shop platform. If you do not have it, please still apply.

Pay and benefits: [range] per year, 25 days of holiday plus public holidays, pension contribution, training budget.

Where and when: Bristol office four days a week, one day from home. Monday to Friday, 9:00 to 17:30.

How to apply: send your resume or CV and three lines on a time you solved a customer problem, by [date]. We will reply to every application by [date]. Steps: a 20-minute call, a one-hour interview and a short paid exercise. Tell us if you need any adjustment for any step.

The second ad is longer, but it takes less time to read, because every line is useful. It removes the age and language references, lists checkable requirements and shows the pay range and the process.

Words and phrases to avoid

Instead of	Why it causes trouble	Write
Young and energetic	Points to age	Able to work at a steady pace in a busy shop
Native English speaker	Points to national origin	Fluent written and spoken English (state the level you need)
Digital native	Points to age	Confident with the tools we use, such as [tool names]
Strong man or girl Friday	Points to sex	Office assistant
Must be a team player	Cannot be checked	Has worked in a team and can give one example
Rockstar, ninja, guru	Unclear and off-putting to many	Use the real job title
Must work under pressure	Vague and can deter people with health conditions	Handles up to [number] customer queries a day

The US Equal Employment Opportunity Commission states that job ads must not favour or discourage applicants because of protected traits. See its page on prohibited employment policies and practices. In Great Britain, the same principle comes from the Equality Act 2010. The Acas page on recruitment explains how employers should advertise and select fairly. In the EU, equal treatment rules are set in EU directives and national law, so check the law of the country where you hire.

A job ad template you can copy

[Job title]

[Company name] is [one sentence about what you do and your size]. We need someone to [one sentence on why the role exists].

What you will do
– [Task 1]
– [Task 2]
– [Task 3]
– [Task 4]
– [Hardest part of the job]

What you need
– [Must-have 1, checkable]
– [Must-have 2, checkable]
– [Must-have 3, checkable]

Nice to have
– [Item]. You can still apply without it.

Pay and benefits
– [Pay range and period]
– [Holiday, pension or retirement plan, other benefits]

Where and when
– [Location, days on site, hours]

How to apply
– Send [what you need] by [date].
– Steps: [list steps and time for each].
– You will hear from us by [date].
– Tell us if you need any adjustment at [contact].

Five checks before you publish

1. Read it aloud. If you stumble, shorten the sentence.
2. Check each requirement. Can a person confirm it from their resume or CV? If not, move it to the interview.
3. Check the pay. Is a range shown? Does it match what you would offer an internal candidate?
4. Ask a colleague who does not know the role. Can they say what the person will do after reading it?
5. Look for protected traits. Search for words about age, sex, race, religion, disability, family status and nationality.

Accessibility and data protection

Make the ad easy to read: short paragraphs, simple headings and no text inside images. Offer an alternative way to apply, for example by email. Tell people how you will use their data. In the UK and the EU, you should give applicants a privacy notice. The UK Information Commissioner’s Office has detailed guidance on recruitment and selection.

Where to post the ad

Post the ad where your candidates already look: your own website, one or two job boards in your sector and country, and professional groups. Public employment services can help as well. Tell friends and customers to share the ad, and set a closing date so that you can screen in one batch. See our first hire plan for a step-by-step process and how to hire without an HR team for a record-keeping routine.

Common mistakes in job ads

• Copying a large company’s ad. It lists requirements for a different business.
• Listing ten or more must-haves. Few people meet all of them, and good candidates talk themselves out of applying.
• Hiding the pay. Candidates then guess, and many guess that it is low.
• Using the ad as a sales brochure. Describe the work first and the perks second.
• Leaving the process vague. People need to know how long to wait.

A 20-minute exercise to improve any ad

Take your current draft and do four things, in this order. First, delete every sentence that would be true of any company. Second, replace each vague trait with a task or an example. “Self-starter” becomes “plans your own week with a manager check-in on Mondays”. Third, add the pay range, the days on site and the dates of your process. Fourth, send it to one person who works in the role at another company and ask: “Would this make you apply, and is anything unclear?” Make the changes they suggest if they match the real job.

This short loop usually shortens the ad, makes the requirements clearer and gives you a better first screen. It is also the best moment to check the must-haves against the role brief you wrote before advertising.

Frequently asked questions

How long should a job ad be?

Aim for 300 to 500 words. That is long enough to cover the eight parts and short enough to read in two minutes.

Should I include the salary in the ad?

Yes, as a range with the pay period. It saves time, and some places already require it by law. Check the rules where the person will work.

How many requirements should I list?

Three to five must-haves. Put anything else in the nice-to-have list or leave it for the interview.

Can I ask for a cover letter?

You can, but it is a barrier for many people. Consider asking for three lines on a specific question instead.

Is it legal to say “native speaker” in a job ad?

It can point to national origin and lead to discrimination claims. State the language level you actually need instead.

Related guides

• Hiring guides for small businesses and founders
• How to make your first hire: a step-by-step plan for founders
• How to hire without an HR team: a simple process that works
• How to write job requirements candidates can actually check themselves against
• All hiring guides for employers
• How to define a role before you hire: a one-page role brief
• How to source candidates: ten channels and when to use each
• How to write a job description for a role that does not exist yet
• Where to post a job when you have no budget
• How to set a fair salary for a small business role
• Pay transparency laws: what small employers must put in a job ad
• What to do when no one applies: a checklist for slow hiring
• How to run an inclusive job ad check

This is general information, not legal advice.

A good job offer is clear, complete and honest. Call the candidate first, then send a written offer that states the job title, start date, pay, hours, place, any conditions, the deadline for a reply and who to contact. The written offer is not the same as the full employment contract, but it must match it, and it should never promise things you cannot deliver.

The offer in three steps

Step	What you do	Why
1. Call	Phone the candidate, share the good news, give the main terms and the reply date	Shows respect, answers first questions and lets you hear the reaction
2. Write	Send the offer letter by email within a few hours	Gives the candidate the terms in writing and avoids misunderstandings
3. Contract	Send the full employment contract or written terms of employment as the law requires	Covers all legal terms; the offer letter alone may not be enough

Many small businesses skip step 3 or merge it with step 2. If you merge them, make sure the document includes everything the law requires in your country. Read the official guidance: in the UK, GOV.UK: employment contracts; in the US, there is no federal requirement for a written contract for most jobs but state rules and the Fair Labor Standards Act affect pay (see US Department of Labor: wages and the FLSA); in the EU, Directive (EU) 2019/1152 on transparent and predictable working conditions sets information duties, and each country applies them in its own way.

What to include in the letter

Item	Details to state	Notes
Job title	The exact title	Match the ad
Start date	Date, or “to be agreed by [date]”	Allow time for notice periods
Pay	Amount, currency, period (hourly, weekly, yearly) and pay date	Match the range in the ad, or explain any difference
Hours	Hours per week, days, breaks, overtime rules	State flexible hours if they apply
Place of work	Address or remote arrangement	Say who pays for equipment
Reporting line	Name and title of the manager	Helps the candidate picture the team
Contract type	Permanent, fixed term, part-time; end date if fixed	Use the legal term for your country
Probation or trial period	Length and rules, if used	See local limits; in some places a probation period has legal rules
Benefits	Holiday, pension or retirement, health, other benefits	Describe only what you will provide
Conditions	References, right to work, qualifications, background checks if the role requires them	Say what happens if a condition is not met
Reply date	A date and time	Give three to five working days
Contact	Name, email, phone	Offer to answer questions

Do not copy terms from a large company if you will not offer them. Avoid phrases like “competitive package” with no detail. If the pay depends on bonuses, state the bonus rules in plain words and say that they are not guaranteed unless they are.

A template you can copy

Replace the text in square brackets. Have a lawyer or advisor check the template once for your country.

[Date]

Dear [Name],

Job offer: [Job title] at [Business name]

We are pleased to offer you the position of [job title]. This letter sets out the main terms. We will send the full written terms of employment separately [or: they are attached].

Start date: [date].
Place of work: [address or remote details].
Reporting to: [name and title].
Hours: [hours per week and days].
Pay: [amount] per [hour/month/year], paid [monthly/weekly] on [date].
Contract: [permanent/fixed term until date], [full-time/part-time].
Probation: [length and rules, or “none”].
Holiday and other benefits: [summary].

This offer depends on: [satisfactory references; proof of the right to work in [country]; any other condition].

Please reply by [date and time] to confirm that you accept. If you have questions, please contact [name] at [email or phone]. We would be glad to talk.

We were impressed by [one specific, honest reason from the interview] and we look forward to working with you.

Yours sincerely,
[Name, title]

The phone call script

1. Open with the news. “We would like to offer you the role of [title]. Congratulations.”
2. State the main terms. Title, pay, hours, start date and conditions.
3. Ask for first reactions. “How does that sound to you?”
4. Answer questions honestly. If you do not know, say you will check and reply by a time.
5. Give the timeline. “I will send the letter today. Please reply by [date].”
6. End warmly. Thank them. Do not pressure them to decide on the call.

Do not use tactics such as an “exploding offer” with an unreasonable deadline or a false statement that there are other candidates waiting. They damage trust, and they may push the person to a worse decision. A fair time to decide is part of a respectful offer.

A worked example (fictional)

Item	Example
Role	Operations coordinator at a small online shop (invented)
Pay	24,000 per year, paid monthly, within the range in the ad
Hours	30 hours per week over four days
Start date	1 March, or earlier by agreement
Conditions	Two satisfactory references and proof of right to work
Reply date	Friday at 5 p.m., four working days after the offer

The founder called the candidate on Monday, sent the letter at noon, and sent the full written terms on Tuesday. The candidate asked two questions: whether the hours could be moved to another day, and whether there was a training budget. The founder answered both in writing the next morning. The candidate accepted on Thursday. The founder then told the other finalists the outcome the same day.

Handling questions and negotiation

Candidates often ask for a change in pay, hours, start date or benefits. Decide in advance what you can offer. Have a floor and a ceiling for pay, and a list of items that can change at low cost, for example start date, flexible hours, a review date for pay or a training budget. When you negotiate:

• Treat all candidates alike. Unequal pay for the same work can create fairness and legal issues, and some places require pay equity.
• Give reasons for what you cannot change.
• Put every agreed change into the written terms.
• Do not reduce an offer because the candidate asked a question.
• If you cannot meet the request, say so with respect and ask whether the original offer still works.

After the person accepts

1. Send a thank-you message and confirm the start date.
2. Tell the other finalists the outcome, with respect. A short message is enough.
3. Close the job ad.
4. Complete the required checks as the law requires, such as right-to-work checks.
5. Prepare payroll, equipment, accounts and the first-week plan.
6. Stay in touch before day one with a short message from the manager.

The gap between acceptance and the first day is a risk period. A friendly message, a clear schedule and a named contact reduce the risk that the person changes their mind or arrives unprepared. See the first hire plan for the full order of steps.

Mistakes to avoid

Mistake	Why it hurts	Fix
Verbal offer only	Terms are unclear; disputes later	Always follow with writing
Terms that differ from the ad	Lose trust; may breach rules on pay information	Explain differences honestly before sending
Vague conditions	The candidate quits a job for an offer that then falls through	State conditions clearly
A very short deadline	Pressure; poor decisions	Give three to five working days
No contract	Legal risk in many countries	Provide written terms as the law requires
Telling other finalists nothing	Damages your reputation	Reply to everyone within a day or two

Reply templates

Acceptance confirmed

Hello [Name],

Thank you for accepting. We are glad you are joining us. Your start date is [date]. Before then, we will send you the full terms, the first-week schedule and details of who to meet on your first day. If you have any questions, please contact me at [email].

Best wishes,
[Name]

Message to the other finalists

Hello [Name],

Thank you for your time and effort during our process. We have offered the role to another candidate. We valued your skills in [one specific point], and we would be glad to keep your details for future roles if you agree. We wish you every success.

Best wishes,
[Name]

Check list before sending the offer

• The terms match the job ad, or any difference is explained.
• The pay is the same as you would offer another candidate with the same experience.
• The conditions are listed, with a way to meet each one.
• The reply date is realistic.
• Someone else has read the letter for errors.
• You have a plan for the full contract.

Offers for different situations

Situation	What to add	What to watch
Part-time role	State the hours, the days and how changes are agreed	Part-time staff usually have the same rights in proportion to hours. Check local rules
Fixed-term role	State the end date and the reason, and say what happens at the end	Rules limit repeated fixed-term contracts in many countries
Seasonal role	State the season dates, the shifts and how pay is calculated	Make sure holiday pay is handled as the law requires
Remote role	State the country of work, equipment and costs, and the time zone	Working from another country can change tax and legal duties. Take advice
Commission or bonus pay	State the rules, the targets and the pay dates	Do not describe a bonus as guaranteed unless it is
Relocation	State what you pay for and when the person must repay it, if at all	Put repayment terms in the contract and keep them reasonable

If you are offering a role to a person who currently lives in another country, the legal position can be complex. Our guide on hiring abroad will cover the basics. Until then, speak to an accountant who knows both countries before you make the offer.

Keep the tone human

An offer letter is also a first impression of how you manage. Use plain words. Thank the person for their time. Give one honest reason why you chose them, based on the evidence from the interview, not on personality. Avoid heavy legal language where you can. If the legal document is formal, add a short cover note in plain words that says what happens next. Candidates remember how they were treated at this point, and they tell others.

Frequently asked questions

Is an offer letter a contract?

It can form part of a contract once accepted, depending on the country. Treat it as binding on you and make sure it matches the full terms.

Do I need a written contract?

Many countries require written terms or a statement of particulars for employees. Check the official page for your country, for example GOV.UK in the UK.

How long should I give a candidate to decide?

Three to five working days is typical. Allow more time for senior roles or for people who must give notice.

Can I withdraw an offer?

Only for fair reasons, such as a failed condition, and with care. Withdrawing without a valid reason can create legal risk. Take advice before you do it.

Should I tell the candidate the pay range earlier?

Yes. State a range in the ad where you can, and make the offer within the range, unless you explain a change.

Related guides

• Hiring guides for small businesses and founders
• How to make your first hire: a step-by-step plan
• How much does it cost to hire an employee? A cost worksheet
• How to check references without breaking rules or trust
• All hiring guides for employers
• A small business onboarding plan for the first 30 days
• How to check the right to work: US, UK and EU basics
• Do you need a probation period? How it works in each country
• How to set a fair salary for a small business role
• How to turn down a candidate kindly and clearly: templates
• How to keep your best candidate warm while you decide
• How to handle a counter-offer from a candidate’s employer
• How to check references as a hiring manager: questions that work
• How to close a candidate: an honest offer conversation

This is general information, not legal advice.

To hire an assistant or office manager, list the tasks you want to hand over, group them by skill, decide the hours and the level of trust, write a clear job description, advertise it with the pay range, and test the real skills with a short task such as a calendar puzzle, an email draft or a small spreadsheet. Keep the process fair, and plan the first month so that the person can take over tasks step by step.

Assistant or office manager?

Titles in this area are used loosely. Before you write an ad, decide what you need. The two main roles are different, and so are the skills and the pay.

Aspect	Assistant (executive or personal)	Office manager
Main focus	Supports one person: calendar, email, travel, follow-up	Runs the workplace: suppliers, equipment, health and safety, visitors, admin, sometimes HR support
Key skills	Discretion, written communication, calendar management, anticipation	Organisation, supplier management, budgets, practical problem solving, people skills
Who they work with	Mostly you	The whole team, suppliers, visitors
Typical risk	Becomes a bottleneck for one person’s tasks	Role grows into many unrelated jobs
Test	Email, calendar and prioritising	Supplier plan, budget, handling an urgent issue

If you need both, consider whether one person can do both at the start, or whether you should begin with one and add the other later. A role that mixes both can work in a very small company if you define priorities. See how to write a job description for a role that does not exist yet.

Step 1: Run a task audit

For one week, write down every task you do that someone else could do. Note the time each takes and how often. Then group the tasks.

Group	Examples	Hours per week (your estimate)
Calendar and email	Scheduling, filtering, drafting replies, reminders
Travel and events	Booking, itineraries, expenses
Finance support	Invoices, receipts, expense forms, supplier payments (with access controls)
Office	Supplies, equipment, post, cleaning contracts, safety checks
People support	Onboarding setup, contracts filing, holiday calendar
Customer support	First reply, forms, bookings
Projects	Research, document formatting, meeting notes

Add the hours. If the total is below ten hours a week, consider a part-time role or a freelancer, and read employee or contractor. If it is above 30 hours, the job is full-time. Compare the cost with your own time using the cost worksheet.

Step 2: Decide trust, access and data

Assistants and office managers see sensitive information: emails, contracts, bank details and personal data. Decide before you hire what access the person will have, and put rules in writing.

• Which accounts they can view or manage
• Whether they can make payments, and what limits apply
• How passwords and shared accounts are handled; use a password manager, not shared notes
• What counts as confidential, and a confidentiality clause in the contract
• Data protection duties. In the UK and EU, the person will handle personal data and needs training. See the ICO employment guidance
• Checks you plan to make, where the law allows and the role needs it. Apply the same checks to every finalist

Step 3: Write the job description and ad

Use the seven-part method from the new-role guide: problem, outcomes, tasks, must-haves, nice-to-haves, context, unknowns. For an assistant, outcomes might be “calendar is up to date with no double bookings” and “email replies within one working day”. For an office manager, outcomes might be “supplier contracts reviewed each year” and “safety checks completed on time”. Choose three to five must-haves that you can check, such as “wrote business emails daily in the last role” or “managed supplier orders”. Avoid proxies such as years of experience that are not needed. See how to write a job ad that attracts the right applicants.

Step 4: Screen and interview

Must-have	Question	What a strong answer shows
Organisation	Tell me how you plan a week with many changes. Give a real example.	A method, tools, priorities
Written communication	Describe a difficult email you wrote on someone’s behalf.	Clarity, tone, result
Discretion	Tell me about a time you handled confidential information. What did you do?	Care, rules, judgement
Initiative	Tell me about something you improved in a past role without being asked.	Action and result
Working with a busy person	How do you work with someone who changes priorities often?	Calm, questions, flexibility
Practical problem solving	The printer breaks before a client visit. What do you do?	Steps, priorities, communication

Use the same questions for every candidate and a simple scorecard. Learn the method in our guides on the first interview and the interview scorecard. Do not ask about family plans, health, age or other protected topics. See what you can and cannot ask.

Step 5: Test the skills with a short task

A 30 to 45 minute exercise gives strong evidence. Use made-up data and tell candidates the time limit.

Task	What it tests	Scoring points
Calendar puzzle: five meetings, three time zones, two conflicts. Find a schedule and write a short email to confirm.	Planning, attention to detail, written clarity	No conflicts, correct time zones, clear email
Inbox triage: ten fictional emails; mark the urgent ones, draft two replies, list questions for the manager.	Priorities, judgement, tone	Right order, polite and short replies, good questions
Small spreadsheet: fix three errors in a fictional expense sheet and add a total.	Accuracy, basic tools	Errors found, formulas correct
Supplier choice: compare three fictional quotes and recommend one.	Judgement, simple analysis	Clear comparison, assumptions stated

Keep the task short, paid if long, and fair. See how to assess skills with a work sample test.

Step 6: Check references and make the offer

Ask referees about reliability, discretion, accuracy and how the person handled pressure. See how to check references. Then make the offer with clear hours, duties and confidentiality terms. See how to make a job offer.

The first month: staged handover

Stage	What happens	Your role
1. Show	Explain the task, why it matters and how you do it	Demonstrate; give a checklist
2. Do together	The person does it while you watch	Give feedback
3. Do with review	The person does it; you check the result	Review quickly
4. Own	The person owns the task; you check weekly	Trust and spot-check

Write a short handbook as you go: where files are kept, who the key suppliers are, how you like emails written. The new person can update it, and it helps the next hire. See the first 30 days onboarding plan.

Common mistakes

Mistake	Effect	Fix
Hiring before the task audit	Role does not match the need	Run the audit first
Giving full access on day one	Risk to data and money	Grant access in stages with limits
Treating the role as a junior role with senior duties	Low pay, high responsibility, quick exit	Match pay to duties. Check the market
No priorities	Person is pulled in many directions	Agree top three priorities each week
Expecting the person to read your mind	Frustration	Share preferences in a written guide
Handing over everything at once	Errors and overload	Staged handover

A worked example (fictional)

This example is invented. A founder of a six-person design studio spends about 12 hours a week on admin: scheduling, invoices, supplies and client emails. She runs a task audit and decides to hire a part-time studio coordinator for 20 hours a week. She writes outcomes: invoices sent within two days of project milestones, calendar free of conflicts and a monthly supplier review. She uses a 40-minute inbox triage task and the same six interview questions. The chosen candidate shows careful planning and clear email style. In the first month the founder uses the four-stage handover. By week four the coordinator owns the calendar and invoices. The founder reviews invoices weekly for two months. After 90 days the founder has about 10 more hours a week for client work.

Pay, hours and growth

Pay for assistants and office managers varies widely by country, city and level of responsibility. Do not guess. Check current local sources such as national statistics or labour market information, and compare advertised pay for similar roles in your area. In the US, the Bureau of Labor Statistics publishes occupation data in its Occupational Outlook Handbook. In the UK and EU, check your national statistics office and the legal minimum pay on GOV.UK or the equivalent source. Set a range, write it in the ad where allowed or required, and offer within it.

Be honest about growth. If the role can grow into a coordinator or operations role, say so, with the conditions. If it cannot, do not promise it. People stay when the work is clear, the pay is fair and they see a path to learn. A training budget or a named course can mean more than a vague promise.

Part-time and shared options

Option	Fits when	Watch out for
Part-time employee	You need steady cover, 10 to 25 hours a week	Set clear hours and a backup for holidays
Shared assistant between two founders	You each need a few hours	Agree priorities and who decides conflicts; put it in writing
Freelancer or virtual assistant	Tasks are separable and the person works with their own tools	Check status rules and data protection. See employee or contractor
Temporary cover	A busy period or leave cover	Plan the handover and keep access limited

Whatever option you choose, write down the tasks, hours, confidentiality rules, review dates and the way you will give feedback. A short written agreement reduces most misunderstandings.

How to review the role after three months

1. Compare the task list with what the person actually does.
2. Ask the person which tasks take the most time and which they would change.
3. Review the outcomes: calendar conflicts, invoice timing, supplier issues, errors.
4. Decide which tasks to add, move or remove.
5. Update the job description and agree changes in writing.

Roles like this grow quickly. A short review prevents drift and keeps both sides clear about what is expected.

Finally, think about cover. If the person is ill or on holiday, who answers the calendar and the post? A shared checklist and a named backup keep the office running. Write the checklist while the person is new and fresh, because they notice steps that others have forgotten. Update it every quarter.

Frequently asked questions

What is the difference between an assistant and an office manager?

An assistant supports one person or a small group with calendar, email and tasks. An office manager runs the workplace, including suppliers, equipment and administration.

Should the role be full-time or part-time?

Add up the task hours from your audit. Under about ten hours a week, consider part-time or a freelancer. Above 30 hours, plan a full-time role.

How do I protect confidential data?

Limit access by task, use a password manager, add a confidentiality clause, train the person on data protection and review access regularly.

What test should I use?

A short, realistic task such as inbox triage or a calendar puzzle, with a time limit and a scoring guide.

Can I hire a virtual assistant?

Yes. Check the status rules in employee or contractor, and set data protection terms with the provider.

Related guides

• Hiring guides for small businesses and founders
• How to write a job description for a role that does not exist yet
• How to run a first interview for a small business
• A small business onboarding plan for the first 30 days
• All hiring guides for employers

This is general information, not legal advice.

You can post a job for free on public job services, your own website, social networks, local community boards, schools and colleges, and through your network. Free channels cost time, not money, so pick three to five that match the role and track which ones bring suitable applicants. Use a clear ad, apply the same fair process to everyone, and do not rely on word of mouth alone.

Free channels and when to use them

Channel	Best for	Effort	Watch out for
Public employment services (for example the job service run by the government in your country)	Local, entry-level, trades, part-time and shift roles	Low	Listings may need an account; check the posting rules
Your own website or careers page	Every role; builds a lasting source	Medium at first, low after	Needs traffic; link to it from other channels
Your business social media profiles	Roles where customers or fans may apply	Low	Reach depends on your followers; be careful with ad wording
Professional networks for individuals	Office, skilled and remote roles	Medium	Free posts may be limited in number or reach
Local community boards, shops and libraries	Local and part-time roles	Low	Short reach; use a clear contact method
Schools, colleges and universities	Entry-level, apprentice, intern and seasonal roles	Medium	Follow each institution’s rules for employers
Industry associations and groups	Specialist roles	Medium	Read the group rules; do not spam
Alumni and volunteer networks	Mission-led or specialist roles	Medium	Keep the process open to all
Your network and customers	Any role, especially hard-to-fill	Low	Can narrow the pool; combine with open channels
Your own email list	Any role if you have a list	Low	Only message people who agreed to receive email from you

Job board names and free-posting rules change often, so check each site’s current terms before you spend time. In the US, the Department of Labor sponsors CareerOneStop, which lists American Job Centers that help employers find workers. In the EU, the EURES portal supports cross-border job search. In the UK, GOV.UK: employing people points to the official routes for employers.

A five-step plan for a free posting week

Step 1: Write one strong ad

A clear ad saves you hours of screening. Use our guide to writing a job ad that attracts the right applicants. Include the job title, the main tasks, three to five must-haves, the pay range, the hours, the place and how to apply. Keep it under 500 words.

Step 2: Pick the channels

Choose by role. For a shift worker in a town, pick the public job service, local boards and your shop window. For a remote designer, pick your website, a professional network and one industry group. For a trainee, pick local schools and colleges. Keep the list short enough that you can answer every applicant.

Step 3: Make one tracking link per channel

Use a simple way to learn where people came from. The easiest way is a question on the application: “How did you hear about this job?” with a short list of options. Do not put personal data in a link. Plain text answers are fine.

Step 4: Post on a weekday morning and set a closing date

Post early in the week so that you can respond within a day or two. Set a closing date two to three weeks ahead and say it in the ad. A date helps candidates plan and helps you plan your own time.

Step 5: Review after one week

Count applicants by source and ask: how many met the must-haves? Drop the channels that bring many unsuitable applicants. Repeat the post on the channels that bring suitable ones. Use a screening method for small teams so that the review takes minutes.

Templates you can copy

Short post for social media

“We are hiring a [job title] in [place]. You will [two main tasks]. Pay: [range]. Hours: [hours]. Closing date: [date]. Read the full details and apply here: [link]. Please share with anyone who may be interested.”

Message to your network

“Hello [name], we are hiring a [job title] at [business]. The role is [one sentence]. The details are here: [link]. If you know someone who may be a good match, please pass it on. We welcome all applicants and everyone will receive a reply.”

Note for a school or college careers team

“We are a small business in [place] and we have a [job title] role for [type of applicant]. It includes [training or support]. Could you share the details with students or graduates? Our contact is [name and email].”

Keep the process fair

Free channels can narrow your pool without you noticing. If you only post to your own friends and followers, you will meet people who look like your network. Add at least one public channel that anyone can see. Use the same ad, the same questions and the same screening sheet for all applicants, whatever the source. Do not use words in the ad or the post that point to age, sex, race or other protected traits, for example “young and energetic” or “native speaker” when fluent English is enough. If you need a language level, state it as a skill, such as “written English at a level for customer emails”.

Respect candidates. Say how long you will take to reply, and then reply. Do not ask for payment from applicants. Do not ask for sensitive information such as bank details or identity numbers at the application stage. Scam postings make candidates wary, so keep your contact details and your company name clear.

Measure what works

Number to track	How to count	What to do with it
Applicants per channel	Count by the “how did you hear” answer	Keep top channels
Suitable applicants per channel	Count those who meet the must-haves	Choose by suitable, not by total
Time to reply	Days from application to first reply	Aim for two working days
Hires per channel	Count at the end	Plan the next hire with these channels
Hours you spent	Estimate your time	Compare with a paid option

After two or three hires, you will know which free channel serves each type of role. Keep a short list in a spreadsheet and reuse it. If free channels do not bring enough suitable people after two weeks, check the ad and the pay before you pay for promotion. See what to do when no one applies in our first hire plan. A low-cost paid option can still make sense when your time is the scarcer resource; the cost worksheet helps you compare.

Match the channel to the role: three examples

These examples are invented to show the thinking. They are not data from real businesses.

Role (fictional)	Channels chosen	Why	First-week target
Weekend shop assistant in a small town	Public job service, shop window sign, local community board, business social page	Applicants are local and look for nearby work. People walk past the window.	Ten applicants, three who can work the shifts
Remote bookkeeper, part-time	Own careers page, a professional network post, one accounting association group	Skill is specialist and place does not matter	Eight applicants, three with the right software experience
Summer trainee in a workshop	Two local colleges, public job service, parents’ groups through a school newsletter	Applicants are young and local; schools reach them	Six applicants, two who can start in June

In each example, the owner picked channels that the likely applicant already uses. Ask yourself: where would a person who could do this job look first? Then post there.

How to write the first lines for each channel

Most readers see only the first two lines. Rewrite them for each channel and keep the rest the same.

Channel	First lines should say
Public job service	Title, place, hours and pay range
Social media	What the person will do and where, in one sentence, plus the link
Professional network	The outcome of the role and the team size
Careers page	Why the role exists and what success looks like
School or college	The training or support you give and the start date
Community board	Title, hours, contact name and phone or email

Keep the facts identical across channels. If the pay is stated on one and missing on another, candidates notice, and it creates doubt.

Handling replies without losing a week

Free channels can bring many replies at once. Set a routine so that none are lost.

1. Use one email address or one form for all applications. Do not collect them in private messages on five platforms.
2. Send an automatic or manual reply within two working days that confirms receipt and gives the closing date and the next step.
3. Put each applicant in a spreadsheet with a date, the source and a status.
4. Screen on a fixed day, for example the day after the closing date.
5. Send a clear outcome to every applicant. A short message takes a minute and protects your reputation.

A simple spreadsheet is enough at this stage. Our guide to a 20-minute screening method shows how to go from a pile to a shortlist without reading every application twice.

Common mistakes with free posting

• Posting once and waiting. Post, then share again after one week with a new first line.
• Using a different ad on each channel. It creates confusion and uneven screening.
• Posting without a closing date. You will not know when to start screening.
• Ignoring replies. A slow reply loses good people to faster employers.
• Using only your personal network. It is fast, but it narrows the pool.
• Asking for payment or sensitive data. Applicants should never pay to apply or share bank details.

Do the numbers before you pay for promotion

If free channels bring few suitable people, test a paid option on one role only. Set a fixed cap before you start. Write down the fee, the expected number of suitable applicants and the date you will judge the result. After the closing date, divide the fee by the number of suitable applicants. Compare that figure with the value of your own hours. If a paid option saves you ten hours and costs less than ten hours of your time, it is a fair trade. If it brings the same people you already reach, do not repeat it.

Keep a short record after each search: the channels you used, the number of suitable applicants from each, the hours you spent and the result. After three searches, this record is more useful than any general advice, because it describes your own market, your own roles and your own time. Share it with the next person who hires for you.

Frequently asked questions

Is it really free to post a job?

Many public services, your own site and social profiles are free to use. Some job boards limit free posts or charge to promote them. Check each site’s terms.

How many channels should I use?

Three to five is a good range for a small team. More channels mean more replies to manage.

Is word of mouth a fair way to hire?

It is a useful source, but if it is your only source, it can limit who hears about the job. Add at least one public channel.

How long should I leave the ad open?

Two to three weeks is typical for a small business role. State a closing date in the ad.

Do I need to pay to reach good candidates?

Not always. Check your ad and pay first. If free channels fail, try one paid channel for one role and track the result.

Related guides

• Hiring guides for small businesses and founders
• How to write a job ad that attracts the right applicants
• How to screen applications quickly: a 20-minute method
• How to make your first hire: a step-by-step plan
• All hiring guides for employers
• Part-time, seasonal or temporary staff: how to hire fast and fairly
• Pay transparency laws: what small employers must put in a job ad
• What to do when no one applies: a checklist for slow hiring

This is general information, not legal advice.